Marketing Manager

Marketing Manager
Location: Onsite in Greensboro, NC
Reports to: Interim CMO

About THS Creative
THS Creative is a marketing content and experience studio. For over 40 years, we’ve helped clients grow sales by bringing their ideas to life. We're looking for someone who can help us do that – for us and for our clients.

Our team includes strategists, designers, photographers, videographers, CGI artists, developers, and marketers working together to create impactful marketing and visual experiences.

The Role
The Marketing Manager is a critical new role within our company’s marketing division. This is a hybrid strategic and execution role within a creative, fast-moving, and collaborative environment.

This role is focused on integrated marketing and campaign execution, where social media is just one component of a broader marketing strategy.

You will:

• Lead marketing initiatives for THS Creative
• Support and execute marketing initiatives for multiple client accounts

You'll move between internal brand building and client-facing work – collaborating with strategy, production, and sales teams.

This role is ideal for someone who enjoys variety and can confidently move between strategy, content creation, and hands-on marketing execution.

Core focus areas:

THS Internal Marketing
Goal: Increase brand awareness and inbound leads to grow company sales

• Support annual and quarterly marketing strategy
• Develop content calendars and campaigns that align with marketing strategy & sales pipeline goals
• Create sales tools, capability decks and support materials for sales and marketing team
• Manage organic social presence as part of broader campaign execution, including writing & publishing posts, monitoring activity and actively engaging with community
• Manage email newsletters and nurture campaigns including content and partner with team for successful deployment
• Write and publish project case studies, blogs and insight content incorporating input from team and internal subject matter experts
• In collaboration with Web Developer, update website content on an ongoing basis and optimize for SEO, AEO & GEO
• Monitor analytics and make suggestions for improvements to increase marketing performance

Client Marketing Support
Goal: Help clients execute smart, strategic marketing that drives measurable results

For select client accounts, you will:

• Scope out potential marketing projects to create project estimates for sales team
• Develop creative briefs and project plans to onboard team for marketing projects
• Manage marketing projects from start to finish including collaborating with internal team members and freelance resources; keep Account Manager and Sales Liaison updated on project status
• Assist in campaign planning and marketing execution
• Build and manage content calendars & coordinate rollout schedules
• Write copy (social, email, light web)
• Track campaign performance and reporting
• Collaborate with internal creative and production teams

What We're Looking For

• 4–8+ years of marketing experience
• Experience managing both brand marketing and client accounts (agency experience a plus)
• Strong writer with ability to adapt tone
• Experience executing integrated marketing campaigns across multiple channels, including social media (LinkedIn experience a plus)
• Organized and comfortable managing multiple projects and deadlines simultaneously
• Comfortable shifting between strategic thinking and tactical execution
• Team player who enjoys collaboration

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person