Digital Content Specialist- Charlotte Corporate

Northwood Ravin is consistently recognized for developing the top luxury apartment communities in the Southeast. At Northwood Ravin, every member of our organization is united by a shared commitment to create the best-in-class residential experience. Guided by our core values of creativity, integrity, and an all-in culture, we empower individuals to reach their fullest potential professionally and personally. We cultivate a culture of excellence, innovation, and inclusivity by fostering strong collaborative relationships within our team. Northwood Ravin is dedicated to delivering unparalleled service to the residents we house and the communities we create.

Primary Responsibilities:

The Digital Content Specialist is responsible for elevating Northwood Ravin’s digital presence through high-quality visual storytelling and strategic social media execution. This role blends creative production with performance-driven strategy to showcase our luxury apartment communities and corporate brand.

This individual will lead day-to-day social media strategies across property and corporate channels while actively producing compelling photos, video, and graphic content that reflects our high-end lifestyle positioning. The ideal candidate has a refined aesthetic, understands audience behavior, and thrives in both creative development and analytics-driven optimization.

This role requires on-site property visits to capture original content and maintain brand consistency across the portfolio.

As a Digital Content Specialist, your primarily responsibilities include:

Content Creation & Capture

Produce high-quality photo and video content across communities, sub-brands, amenities, resident events, and lifestyle experiences
Conduct routine property visits to capture original visual assets aligned with brand standards
Create short-form video content (Reels, Stories, TikTok-style assets) designed to increase engagement and reach
Design social graphics for Northwood Ravin corporate channels, including LinkedIn
Support property marketing needs with branded flyer templates and promotional graphics

Content Editing & Optimization

Edit and refine visual and written content to maintain a cohesive luxury brand aesthetic
Optimize content formats for each platform to maximize performance
Ensure consistent voice, tone, and visual identity across all digital channels

Social Media Strategy & Management

Lead social media strategy and execution for all property Instagram accounts and corporate channels
Develop content calendars aligned with leasing goals, brand campaigns, trending topics and community events
Schedule posts, monitor engagement, and actively manage community interactions
Implement influencer marketing initiatives including sourcing creators, developing collaboration briefs, and managing partnerships

Performance & Reporting

Provide monthly social media performance reports across the portfolio
Track engagement, reach, follower growth, and content effectiveness
Analyze trends and performance data to continuously refine strategy

Brand Stewardship

Ensure all content reflects Northwood Ravin’s luxury positioning and brand standards
Stay informed on industry trends, competitive landscape, and emerging content formats
Proactively identify opportunities to enhance brand storytelling across digital platforms

What you bring to the role:

Bachelor’s degree in Marketing, Communications, Journalism, or related field
2–3 years of experience in content creation, social media management, or digital marketing (luxury, hospitality, real estate, or lifestyle brand preferred)
Portfolio demonstrating photography, videography, and graphic design capabilities
Proficiency in Adobe Creative Suite, Canva, and short-form video editing tools
Strong understanding of Instagram and emerging social platforms
Excellent written and verbal communication skills
Highly organized with the ability to manage multiple properties and deadlines
Ability to balance creative execution with performance analytics
Collaborative mindset and openness to feedback from performance and operations teams
Excellent verbal and written communication skills, with a focus on clear, effective interaction.
Strong problem-solving abilities and a creative, solution-oriented mindset.
A polished, professional appearance with the ability to represent the brand with pride.
A willingness to thrive in a fast-paced, ever-changing environment with a focus on growth.

What our culture brings to you:When you join Northwood Ravin, you are not just taking a job but becoming part of a community that values your well-being and professional growth. Our team members are at the heart of our success, and we are committed to supporting and growing you.

In addition to our award-winning culture, we offer a comprehensive benefits package focused on career growth, health and wellness, retirement, and family support so you can thrive professionally and personally.

Competitive compensation along with various monthly bonus incentives
Housing discounts
Extensive training programs
Health and wellness benefits including medical, free dental, vision, and basic life benefit
Paid leave plans via Paid Time Off, Sick Time, holidays and Partner Leave
Retirement planning with a 401(k) program and company match
Give back days allowing you time away from work to volunteer and pursue personal interests
Employee Referral Program
Tenure is rewarded so stay in the nest! Your PTO accrual rate will increase, benefit premiums will decrease, 401(k) matches increase, additional give back days are added and you will receive a special gift at each tenure milestone!

Northwood Ravin is an equal opportunity employer.