[ In-House ] Video Producer – Social Media & Brand Content

About Rustic Strength

Rustic Strength is a family-owned brand creating high-purity, plant-based home and body care products with a no-compromise standard for quality and service. Our mission is built around superior products, on-time delivery, and over-the-top customer care.

We believe great brands today are built through trust, education, and authentic storytelling. Our goal is to create social media content that educates and entertains people while helping them make better choices for their homes and families.

Position Summary

We are hiring a Video Producer to lead the creation of polished social media and marketing content.

At Rustic Strength, our goal is not simply to promote products — we want to educate and entertain our audience through engaging videos about ingredients, product performance, and healthier living.

This role is responsible for planning, filming, editing, producing, and managing video content that communicates our brand story and products effectively.

The ideal candidate is someone who can take a concept and turn it into a finished video, while also managing outside creators and commissioned content from beginning to end.

This is not just a posting or scheduling role — it is a creative production role.

Core ResponsibilitiesVideo Production

• Film product and lifestyle content using DSLR or iPhone
• Capture clean audio and use effective lighting setups
• Produce polished video content for social media and marketing
• Edit videos using Adobe Premiere Pro
• Create short-form edits for TikTok, Instagram Reels, and Meta ads
• (Equipment provided by company)

Creative Direction

• Develop content concepts aligned with the Rustic Strength brand
• Plan and storyboard video ideas
• Maintain a high standard of visual storytelling and editing quality
• Analyze competitor content and apply insights to improve our videos

UGC & Creator Production Management

• Commission and manage content from UGC creators and other outside creators from beginning to end
• Source or coordinate creators for video projects as needed
• Write or help develop clear creative briefs and deliverables
• Communicate expectations, timelines, talking points, and brand standards
• Review submitted content and provide clear feedback and revision notes
• Organize assets and manage the production workflow through final delivery
• Help ensure commissioned content is on-brand, high-quality, and usable across social media and paid channels

Social Media Content

• Produce videos optimized for social platforms
• Help manage publishing and organization of video content
• Maintain brand voice and visual consistency

Customer Engagement (daily)

• Respond to customer questions and comments across social media platforms
• Help educate customers about products, ingredients, and proper usage
• Support the brand by maintaining a helpful and professional tone when interacting with customers

Educational & Entertaining Content

• Produce content that educates customers about ingredients, products, and healthier home choices
• Create videos that are engaging, entertaining, and informative
• Help translate complex topics into clear and compelling storytelling
• Develop content ideas that balance education, entertainment, and brand trust

Requirements (Must-Have)

• Experience filming and editing marketing or social media video
• Strong proficiency in Adobe Premiere Pro
• Ability to shoot with DSLR or iPhone
• Working knowledge of lighting, framing, and audio
• Strong organization and ability to manage projects independently
• Strong communication skills and attention to detail
• Reliable attendance and professional work habits

Nice-to-Have

• Experience with After Effects, Color Grading
• CapCut or mobile editing experience
• Experience managing creators, freelancers, or UGC workflows
• Social media advertising or content strategy experience
• Photography skills

What Success Looks Like

At Rustic Strength, we believe great content should educate, entertain, and build trust with our community.

We are inspired by brands that have built strong audiences through thoughtful, engaging content — such as Dr. Squatch, Primally Pure, Branch Basics, and Blueland — where videos are not just promotional, but interesting, educational, and genuinely enjoyable to watch.

Success in this role means creating content that:

• Educates customers about ingredients, product performance, and healthier home choices
• Entertains viewers with engaging storytelling and strong visual production
• Builds community by making people feel informed, empowered, and connected to the brand
• Elevates the professionalism and polish of our social media presence
• Improves the quality and usefulness of UGC and commissioned creator content

We’re looking for someone who can help turn our knowledge and mission into videos people actually want to watch and share.

Why You’ll Love Working Here

• Mission-driven company producing safe, high-quality products
• Strong team culture and professional environment
• Opportunity to shape the creative direction of a growing brand
• Your ideas and creative vision matter

Benefits & Perks

• Hourly pay based on experience and what you can offer
• Opportunity for marketing performance bonuses
• Paid holidays
• Paid time off
• Health insurance option
• Employee discounts on Rustic Strength products
• Additional growth opportunities

Location Requirement

This is an in-person role in Mansfield, Missouri.

Applicants must be able to reliably commute or relocate.

How to Apply (Required)

Please submit:

• Resume
• Portfolio or examples of video work you filmed and edited

Applications without a portfolio will not be considered.

Job Type: Full-time

Pay: $20.00 - $28.00 per hour

Application Question(s):

• Do you understand this is not a remote position?
• What stands out to you about our company?
• What would be your social media strategy for our company, given the competitors we listed who are succeeding in educating?
• After a week of training, do you feel comfortable working independently?
• What was your attendance record like in your last role?

Ability to Commute:

• Mansfield, MO 65704 (Required)

Ability to Relocate:

• Mansfield, MO 65704: Relocate before starting work (Required)

Work Location: In person