Marketing Manager

Who We Are

Join the Associated Materials Innovations team at Associated Materials, LLC, and be AMazing with us!

At Associated Materials Innovations, we combine our rich history in innovation with an unwavering commitment to continuous improvement of the customer experience. For decades, we have provided vinyl windows, siding, and metal building products that have helped build homes and communities across North America.

As a leading manufacturer of exterior building products and preferred product manufacturer for Alside, you'll have the opportunity to contribute ideas in a welcoming and supportive work environment driven by safety and our core values. Join the AMI team where you can be AMazing as we shape our future together.

Position Summary:

The Marketing Manager, Commercial Activation is responsible for turning business priorities into focused marketing programs that drive awareness, engagement, demand, and commercial action across key channels, products, and customer audiences. This role serves as the bridge between business needs and marketing execution, developing campaign strategies, activation plans, messaging frameworks, and measurable programs that support growth and help move customers from awareness to action.

This role is ideal for a commercially minded B2B marketer who can connect product, sales, operational, and customer priorities to effective marketing activity. The Marketing Manager, Commercial Activation will lead project-specific campaign development and activation planning, while partnering closely with digital, communications, creative, and sales teams to bring those programs to market effectively. Over time, this role will also help strengthen the foundation for more robust demand generation and lead generation capabilities.

Key Responsibilities:

Commercial Activation Strategy & Planning

• Translate business priorities, product initiatives, and market opportunities into clear marketing activation plans.
• Develop integrated, omnichannel campaign strategies that support launches, customer initiatives, channel priorities, promotions, and other growth-focused activities across showroom, retail, digital, ecommerce, and other customer touchpoints.
• Build activation briefs that define target audience, core message, value proposition, objectives, deliverables, channel approach, timing, and success metrics.
• Partner with sales, product management, operations, and leadership to identify where marketing can most effectively support commercial goals and prioritize opportunities accordingly.

Campaign Development & Demand Creation

• Develop marketing programs that build awareness, strengthen engagement, generate demand, and help move customers from awareness to action.
• Create campaign concepts, messaging frameworks, and content direction that connect business needs to compelling market-facing activity.
• Help establish stronger discipline around campaign planning, execution readiness, and performance measurement.
• Support the evolution of stronger demand generation capabilities and, over time, a more structured lead generation approach.

Customer & Market-Facing Communications

• Develop the customer- and market-facing communications strategy for the campaigns, activations, and commercial programs led by this role.
• Shape messaging and communication frameworks that bring campaigns to market clearly, effectively, and with strong commercial relevance.
• Partner with digital, communications, creative, and channel stakeholders to translate campaign strategy into effective omnichannel execution across showroom, retail, digital, e-commerce, and related customer touchpoints.
• Support launch communications, customer updates, promotional messaging, and other market-facing materials tied to priority business initiatives.
• Ensure campaign-related communications are aligned to business goals, audience needs, and desired customer action.

Cross-Functional Leadership & Execution

• Serve as the lead marketing partner for project-specific activations, ensuring work is clearly scoped, aligned, and moving forward across stakeholders.
• Collaborate across marketing, sales, product management, and leadership to align on campaign goals, messages, timing, deliverables, and expected outcomes.
• Bring structure, accountability, and follow-through to initiatives with multiple contributors and moving parts.

Performance Measurement & Optimization

• Define campaign KPIs and success measures tied to awareness, engagement, demand creation, and commercial support.
• Monitor campaign and activation performance, using insights to improve future plans and strengthen marketing effectiveness over time.
• Help create stronger visibility into which marketing activities are driving meaningful results.

Minimum Qualifications:

• Bachelor's degree in marketing, communications, business, or related field required.
5
• -8 years of experience in B2B marketing, commercial marketing, demand generation, channel marketing, product marketing, or related roles.
• Demonstrated success developing marketing programs or campaigns that supported measurable business objectives.
• Strong experience translating business priorities into focused marketing plans and activation strategies.
• Experience working cross-functionally with sales, product management, and other commercial teams.
• Strong writing and communication skills, with the ability to shape clear, compelling, and commercially relevant messaging.
• Experience in manufacturing, building products, industrial, durable goods, or other complex B2B environments preferred.
• Familiarity with CRM, email marketing, campaign measurement, and lead generation concepts preferred.

• Strong knowledge of B2B marketing strategy, campaign planning, and commercial activation.
• Understanding of lead generation fundamentals, including audience targeting, lead capture, nurture strategy, and marketing-to-sales alignment.
• Ability to translate business priorities into focused marketing programs that drive awareness, engagement, and demand.
• Strong analytical skills, with the ability to evaluate campaign performance and use data to improve effectiveness.
• Ability to develop messaging and campaign content that is clear, relevant, and commercially effective.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Ability to work effectively across sales, product management, leadership, and other cross-functional teams.
• Strong written and verbal communication skills.
• Strong organizational skills, attention to detail, and ability to operate effectively in a fast-paced environment.
• Proficiency in Microsoft Office; experience with CRM, email platforms, marketing automation tools, and campaign reporting platforms preferred.

About Us

When you join AMI, you are part of a leading North American manufacturing business of vinyl windows, cladding, metal siding, trim and other essential exterior building products for residential, light commercial and multifamily projects. In 2022, we introduced our composite cladding system, a first-of-its-kind solution featuring exclusive (GP)2 technology. Headquartered in Cuyahoga Falls, Ohio, AMI is part of Associated Materials, LLC, which owns and operates 10 manufacturing facilities in North America including a distribution center.

Associated Materials Innovations ... Building Products Better

Associated Materials, LLC, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, ancestry, age, disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. We also make reasonable accommodations for disabled employees and applicants, as required by law.

Additional Information

The actual wage offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. Click to learn more about benefits.