Marketing Manager

About the Role:

We are seeking an Acquisition Marketing Manager to drive user growth for a leading digital subscription product. This role focuses on scaling acquisition campaigns across outbound channels such as email and push notifications.

You will be responsible for increasing subscriber growth by identifying new promotional opportunities in a rapidly evolving landscape and driving continuous experimentation in partnership with cross-functional teams. The role involves developing and testing strategic initiatives, including promotional offers, upgrade journeys, and messaging frameworks.

Working closely with senior marketing leadership, you will contribute to both execution and strategy—building experiment roadmaps, optimizing campaign performance, and coordinating with marketing operations and technical teams. A strong understanding of marketing technology platforms (MarTech) is important to effectively execute and scale campaigns.

Success in this role requires a data-driven mindset, with the ability to analyze performance across customer segments, channels, and devices, uncover insights, and translate them into actionable growth strategies.

Job Title: Acquisition Marketing Manager

Location: San Francisco, CA

Key Responsibilities:

• Support the strategy development and project management of executing outbound marketing campaigns (email and push) that drive subscriber acquisition for digital product.
• Accelerate rapid experimentation across Outbound channels, including A/B testing frameworks, messaging, and segmentation.
• Identify and capitalize on changing landscape of promotional and CX opportunities to improve conversion efficiency and volume.
• Collaborate closely with the promo and upsell teams to scale and optimize evergreen programs, like Winback.
• Support strategy development and execution of strategically critical programs in early maturity and/or targeted, such as promotional construct testing and upgrade flows and develop processes to scale these programs.
• Help maintain campaign performance tracking and support optimization efforts through performance data analysis and learnings.
• Partner with MarTech, Product, and Analytics teams to unlock tools, integrations, and insights that support outbound growth.
• Help document processes and learnings to support long-term team scale.

Minimum Qualifications:

• 4+ years of experience in growth marketing, lifecycle marketing, or acquisition marketing, ideally in a subscription-based or digital media environment.
• Experience executing and optimizing email and/or push campaigns with a focus on user acquisition.
• Strong project management skills with the ability to manage multiple workstreams simultaneously.
• Analytical mindset with comfort working with performance metrics and experimentation data.
• Proven ability to partner cross-functionally with creative, product, tech, and analytics teams.
• Excellent written and verbal communication skills.

Desired Qualifications:

• Familiarity with user acquisition strategies, especially around Outbound or off-platform linking.
• Experience working in a fast-paced, experimentation-driven environment.
• Experience with CRM tools such as Salesforce, Braze, Iterable, or similar email and push campaign platforms.

Salary Range: The salary for this position is between $70000– $95000 annually. Factors which may affect pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [life insurance] [long-term disability insurance] [short-term disability insurance]. The Paid time off benefits meet the paid sick and safe time laws that pertains to the City/ State] [10-15 days of paid vacation time] [6 paid holidays and 1 floating holiday per calendar year] [Ascendion Learning Management System]

• Product
• azquisition
• A/B testing

Job ID

332085

Job Requirements

Marketing Manager

Location

San Francisco, California, US

Recruiter

Deepak

Email

deepak.kmishra@ascendion.com