Marketing Manager

HEAD OF ECOMMERCE GROWTH - MARKETING MANAGER

Americans United Inc. is a vertically integrated apparel production, ecommerce, and fulfillment company supporting brands across the patriotic, lifestyle, tactical, outdoor, and ecommerce space.

We process millions of dollars in apparel transactions annually and currently work with 100+ brands ranging from startups to established multi-million dollar businesses.

Over the past several years, we have already helped scale multiple brands from startups into seven-figure businesses. We believe we are still in the early stages of what this company and our partner brands can become with the right growth team in place.

We are now looking for a highly driven growth operator to help us scale the next generation of brands.

This is not a traditional “marketing manager” role.

This is a role for someone who wants ownership, responsibility, creative freedom, and the opportunity to build something meaningful alongside a highly ambitious team.

Some brands we work with are doing only a few thousand dollars per month today but have the potential to become six and seven-figure businesses with the right creative strategy, paid advertising, retention systems, content execution, and leadership behind them.

Others are already established brands that need stronger systems, sharper creative, better advertising performance, improved retention, and more consistent execution to reach the next level.

We are looking for someone who genuinely enjoys what they do from the creative side to the data side of marketing.

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KEY RESPONSIBILITIES

Own and improve marketing performance across multiple ecommerce brands.

Manage and optimize:

• Meta ads
• Google ads
• Email & SMS marketing
• Shopify ecommerce performance
• Product launches and promotions
• Creative strategy and content direction
• Conversion optimization
• Customer retention systems
• Brand positioning and growth strategy

Identify opportunities for growth, inefficiencies, creative gaps, and areas for operational improvement.

Help build repeatable systems and scalable marketing processes.

Work directly with ownership to help scale brands from startup stage into meaningful ecommerce businesses.

Over time, help build and lead an internal marketing team consisting of media buyers, creatives, content creators, retention marketers, and operators.

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WHAT WE EXPECT

We are looking for someone who:

• Is highly self-motivated and driven
• Does not need constant direction or micromanagement
• Notices problems and solves them proactively
• Can move quickly without sacrificing quality
• Understands ecommerce psychology, branding, and customer behavior
• Cares deeply about execution and results
• Wants to build systems, teams, and long-term growth
• Can handle direct feedback and high expectations
• Wants to make a real impact on a growing business

This is a flexible environment, but not a low-effort one. We care about ownership, accountability, speed, creativity, and execution.

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QUALIFICATIONS

• 3+ years of hands-on ecommerce, growth marketing, or digital brand experience
• Strong understanding of Meta Ads, Google Ads, Shopify, email/SMS marketing, and ecommerce growth strategy
• Ability to write strong marketing copy and develop creative campaigns
• Strong attention to detail and organizational skills
• Comfortable managing multiple brands and projects simultaneously

Software Experience:

• Shopify
• Klaviyo CRM
• Photoshop & Illustrator
• CapCut, Premier Pro or other video editing software
• Triple Whale
• Trello
• Slack
• Meta Ads Manager Suite

Experience within patriotic, tactical, military, law enforcement, outdoor, blue-collar, or lifestyle brands is strongly preferred.

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LONG-TERM OPPORTUNITY

We are not looking for someone to simply “fill a role.”

We are looking for a true long-term partner.

The right candidate will have the opportunity to:

• Help scale multiple ecommerce brands
• Build and lead a marketing team
• Influence company strategy and growth
• Earn performance-based compensation tied to measurable results
• Potentially earn equity-based compensation tied to leadership, contribution, and long-term impact
• Get hands on with the products and production equipment they are marketing.

We want someone who thinks like an owner long before they officially become one.

COMPENSATION & BENEFITS

Pay: $60,000.00 - $90,000.00 per year - Will consider up to $150,000 for the perfect candidate.

• Competitive base salary
• Performance-based bonuses
• Potential equity-based compensation for the right candidate
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Flexible working environment
• Career growth and leadership opportunities
• Access to a fast-growing, high-performance business environment

This role is in-person, but will consider hybrid for the right candidate.

If you are the type of person who wants to build, lead, scale, and grow alongside an ambitious company, we would like to talk.

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Paid time off

Application Question(s):

• Why do you think you would be a strong fit for Americans United Inc.?
• What experience do you have with military/law enforcement/veteran/patriotic communities?
• Describe a time you noticed a marketing or ecommerce problem before anyone asked you to fix it. What did you do?
• What ecommerce platforms have you worked in, and what did you personally manage?
• What is your experience with Photoshop and Illustrator? What types of assets have you created in each?
• If you started tomorrow, what would you want to audit or improve in your first 30 days?
• Write three social captions for a new patriotic shirt launch: one funny, one direct sales-focused, and one community/brand-focused.
• What marketing metrics would you track weekly for this role, and why?
• What is your hands-on experience with Klaviyo? If you inherited our Klaviyo account tomorrow, what would you audit first?

Ability to Commute:

• Killeen, TX 76541 (Required)

Work Location: In person