Digital Marketing Lead

• Build and scale the Digital Media & Marketing function from the ground up, including team hiring, process development, and platform setup.
• Develop and implement digital strategies aligned with business goals across performance marketing, social media, e-commerce, and brand communications.
• Identify digital growth opportunities and allocate budgets effectively across platforms such as Meta, Google, and influencer networks, etc.
• Oversee content strategy - static, video, and dynamic content - tailored to brand identity and audience interests across all platforms.
• Lead the execution of end-to-end digital campaigns through the internal team and agency partners, ensuring timelines, quality, and impact.
• Analyze digital performance metrics (CPA, ROAS, reach, engagement) and optimize strategies using tools like Google Analytics, Meta Business Suite, and other analytics.
• Create and present data visualizations and performance reports for management, highlighting insights, trends, and action plans.
• Supervise the development and performance of brand.
• Lead agency and vendor management, including media buying, creative, influencer, and print, for campaign execution and optimization.
• Drive innovation through experimentation with emerging digital tools, trends, and platforms.
• Ensure ROI-focused digital marketing that improves conversion rates, reduces customer acquisition cost, and increases retention.
• Lead and mentor the digital marketing team to build strong functional and leadership capabilities.

• Digital media planning and buying.
• Performance marketing (Meta, Google).
• SEO/SEM strategy.
• Data analytics (GA4, Meta, CRM, dashboards).
• Social media strategy and management.
• Influencer marketing.
• Campaign development and execution.
• Conversion rate optimization.
• Strategic thinking and planning.
• Creative leadership and content strategy.
• Team and stakeholder management.
• Problem-solving and decision-making.
• Adaptability to modern trends and tools.
• Strong communication and presentation skills.
• ROI and growth mindset.

• Minimum 6 - 10 years of experience in digital marketing. Experience in Real Estate will be preferred.
• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.

Job Type: Full-time

Pay: Rs200,000.00 - Rs450,000.00 per month

Work Location: In person