Qureos Mentor

Institute of Performance Management

<ul><li>Build and scale the Digital Media &amp; Marketing function from the ground up, including team hiring, process development, and platform setup.</li><li>Develop and implement digital strategies aligned with business goals across performance marketing, social media, e-commerce, and brand communications.</li><li>Identify digital growth opportunities and allocate budgets effectively across platforms such as Meta, Google, and influencer networks, etc.</li><li>Oversee content strategy - static, video, and dynamic content - tailored to brand identity and audience interests across all platforms.</li><li>Lead the execution of end-to-end digital campaigns through the internal team and agency partners, ensuring timelines, quality, and impact.</li><li>Analyze digital performance metrics (CPA, ROAS, reach, engagement) and optimize strategies using tools like Google Analytics, Meta Business Suite, and other analytics.</li><li>Create and present data visualizations and performance reports for management, highlighting insights, trends, and action plans.</li><li>Supervise the development and performance of brand.</li><li>Lead agency and vendor management, including media buying, creative, influencer, and print, for campaign execution and optimization.</li><li>Drive innovation through experimentation with emerging digital tools, trends, and platforms.</li><li>Ensure ROI-focused digital marketing that improves conversion rates, reduces customer acquisition cost, and increases retention.</li><li>Lead and mentor the digital marketing team to build strong functional and leadership capabilities.</li></ul><ul><li>Digital media planning and buying.</li><li>Performance marketing (Meta, Google).</li><li>SEO/SEM strategy.</li><li>Data analytics (GA4, Meta, CRM, dashboards).</li><li>Social media strategy and management.</li><li>Influencer marketing.</li><li>Campaign development and execution.</li><li>Conversion rate optimization.</li><li>Strategic thinking and planning.</li><li>Creative leadership and content strategy.</li><li>Team and stakeholder management.</li><li>Problem-solving and decision-making.</li><li>Adaptability to modern trends and tools.</li><li>Strong communication and presentation skills.</li><li>ROI and growth mindset.</li></ul><ul><li>Minimum 6 - 10 years of experience in digital marketing. Experience in Real Estate will be preferred.</li><li>Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Business Administration, or a related field.</li></ul>Job Type: Full-timePay: Rs200,000.00 - Rs450,000.00 per monthWork Location: In person

Digital Marketing Lead

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Institute of Performance Management

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Digital Marketing Lead