Marketing Manager (B2B/EdTech) - Remote

Role: Marketing Manager (B2B / EdTech)
Location: Remote (India)

Pay: ₹40,000.00 – ₹50,000.00 per month

About Whizara

Whizara connects K–12 schools with certified instructors to offer hard-to-staff courses—core, AP, world languages, STEM, and CTE—through flexible, scalable solutions. We help schools expand access to high-quality education through innovative online programs delivered nationwide.

We are seeking a highly skilled, data-driven Marketing Manager with deep experience in Zoho marketing automation, cold email outreach, and multi-channel digital marketing. This role requires someone who can independently strategize and execute marketing operations end-to-end.

Key ResponsibilitiesMarketing Automation & Lead Generation

• Build and manage end-to-end marketing automation workflows in Zoho (Campaigns, CRM, Workflows, Segmentation, Lead Scoring).
• Execute cold email marketing campaigns, including list generation, segmentation, deliverability optimization, and A/B testing.
• Drive traffic and generate organic leads through multi-channel campaigns.
• Track marketing funnel metrics and prepare detailed performance reports.

Content Creation & Digital Presence

• Create strong content across formats:
• Email sequences
• Blogs
• Social media posts
• Website/landing page copy
• Whitepapers
• Manage and optimize the company website (Wix), including SEO improvements and new page creation.
• Develop brochures, flyers, sales decks, demo videos, and other collateral.

Campaign Execution & Brand Growth

• Plan and execute digital campaigns across email, website, social media, and outbound channels.
• Manage social media strategy and content calendars.
• Conduct competitor research and track industry trends.
• Support PR initiatives, events, and award submissions.

Cross-Functional Collaboration

• Align closely with Sales on messaging, lead quality, and target segments.
• Maintain strong leads management processes in Zoho CRM, including segmentation and nurture flows.
• Communicate progress, insights, and campaign performance to leadership.

Qualifications (Strict Requirements)Must-Have

• 5+ years of professional experience in marketing (non-negotiable).
• Hands-on experience with Zoho (Campaigns, CRM, Automation).
• Cold email marketing experience with proven results.
• Ability to independently plan and execute end-to-end marketing automation workflows.
• Strong content creation skills across email, social, and website copy.
• Website management experience (Wix) and basic SEO knowledge.
• Experience generating, segmenting, and managing lead lists.
• Excellent English communication and writing skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.

Preferred

• Experience in EdTech, SaaS, B2B services, or education-related organizations.
• Portfolio showcasing campaigns, workflows, writing samples, or collateral.
• Experience with explainer videos, sales decks, demo videos, or design tools.
• Background in PR, events, or award submissions.

Why Join Whizara?

• Lead high-impact initiatives shaping national growth.
• Build modern marketing systems with autonomy and ownership.
• Work in a mission-driven, innovative, and fully remote environment.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Paid time off

Application Question(s):

• Do you have hands-on experience with Zoho (Campaigns, CRM, and Automation workflows)?
• What is your expected monthly compensation (INR)?

Experience:

• Marketing: 5 years (Required)

Shift availability:

• Night Shift (Required)