Marketing Manager – Demand Generation & Growth (LoadStop)

Marketing Manager – Demand Generation & Growth (LoadStop)

About LoadStop

LoadStop is a modern, AI-driven Transportation Management System (TMS) built to solve the operational headaches that carriers, brokers, and hybrid operations face every day.

Founded by truckers and technologists, LoadStop was designed with one goal: eliminate inefficiency. Most TMS platforms bury users in manual tasks, outdated integrations, and clunky workflows. We built LoadStop to be different — a single, cloud-based platform that automates dispatch, compliance, invoicing, settlements, and real-time visibility.

Who we serve:

· Carriers: Maximize fleet utilization, reduce downtime, and stay compliant without extra overhead

· Brokers/3PLs: Manage customers, carriers, and invoicing in one system while cutting manual check-calls

· Hybrid operations: Run both carrier and brokerage freight in the same platform — without switching tools

What makes us different:

· AI-driven automation: Load creation, EDI, and data entry cut down by up to 90%

· Real-time visibility: Predictive ETAs, automatic geofencing, and customer tracking portals

· Financial accuracy: Invoicing, AR/AP, and settlements automated with factoring and accounting integrations

· Compliance built-in: Driver onboarding, HOS validation, and document management at dispatch

· Scalable for growth: From 10 trucks to 1,000+, LoadStop grows with the operation

Today, LoadStop powers 300+ tenants operating more than 15,000 trucks across North America. We’re not just another software vendor — we’re partners to the carriers and brokers who keep freight moving. Our platform is built to help them scale faster, cut costs, and increase margins, without adding complexity.

The Mission

As Marketing Manager, you’ll report directly to the Director of Marketing for LoadStop and become not only their extension, but their right hand.

Your role is to scale pipeline, sharpen positioning, and lead campaigns end-to-end. You’ll manage our marketing team (writers, designers, paid media, SEO, video, dev, etc) to deliver high-impact campaigns that consistently fuel sales.

This is not a “keep the lights on” job. This is about building a revenue machine.

Core Outcomes (First 12–18 Months)

· Build a predictable pipeline engine: consistently generate MQL → SQL volume at or above target

· Launch and manage 3–4 integrated ABM campaigns per quarter mapped to LoadStop buyer personas (Owner, Ops, Fleet, Finance, IT)

· Increase demo requests by 40% through tighter funnel conversion (ads, website, email nurture)

· Establish marketing → sales alignment process (shared dashboards, feedback loops)

· Build and lead a culture of campaign accountability (no slipped deadlines, no missing assets)

· Create clear Fix / Scale / Kill reporting for every channel with recommendations backed by data

Responsibilities

Campaign & Pipeline Growth

· Own strategy + execution for ABM, inbound, and paid campaigns targeting carriers, brokers, and hybrid operations

· Build campaign frameworks that tie persona pain → outcome → feature → CTA

· Drive channel mix across LinkedIn, Google Ads, SEO, email drips, nurture, and webinars

Team Leadership & Management

· Direct a team of 9 (writers, designers, video, SEO, paid, dev) — ensuring deadlines, quality, and alignment

· Set priorities, assign ownership, and track performance for campaign assets

· Mentor team members to balance creativity with pipeline accountability

Sales Enablement & Alignment

· Partner with sales to arm AEs/SDRs with enablement (battlecards, objection handlers, case studies, competitive breakdowns)

· Ensure feedback from sales continuously shapes campaign messaging

· Monitor SQL quality and adjust targeting to support faster close cycles

Marketing Operations & Reporting

· Own HubSpot/ActiveCampaign workflows, segmentation, and nurture sequences

· Track CPL, ROAS, CTR, SQL/MQL volume weekly — with clear Fix/Scale/Kill calls

· Report outcomes to leadership and recommend budget adjustments

Brand & Content Strategy

· Oversee production of thought leadership (blogs, webinars, whitepapers, case studies)

· Scale proof content (case studies, testimonials, ROI calculators) to support late-stage deals

· Maintain consistent LoadStop positioning across digital, sales collateral, and campaigns

Continuous Improvement

· Be a self-starter who proactively identifies gaps across the marketing function

· Help improve every aspect of the marketing team’s performance and processes

· Set clear expectations with team members and hold them accountable to results

Must-Have Experience

· 7–10 years B2B SaaS or logistics/transport tech marketing experience

· Proven track record scaling pipeline in high-growth companies

· Deep knowledge of ABM, demand gen, and lifecycle marketing

· Strong campaign/project management — nothing slips through

· HubSpot (or similar) automation and reporting expertise

· Experience managing cross-functional marketing teams or agencies

· Comfortable making data-driven “scale/kill” decisions

· US Hours mandatory

Nice-to-Haves

· TMS/logistics industry familiarity

· Previous startup or high-growth environment experience

· Experience with enterprise SaaS sales cycles and long evaluation processes

What Success Looks Like

· Campaigns run smoothly — the team delivers on time, no gaps

· Marketing → sales alignment is tight; SDRs and AEs say “leads are better”

· Reporting is clean — leadership knows exactly where pipeline is coming from

· The marketing team runs like a scalable system, not a set of disconnected tasks

· You become the strategic extension and right hand of the Director of Marketing, driving the engine forward

Remote opportunity- WFH

Night timings- 9PM to 6AM

Drop cv at; asma.noor@tekhqs.com

Job Type: Full-time

Work Location: In person

Expected Start Date: 04/09/2025