Marketing Manager EWC / ENC (Fixed term until Jan 2027) Riyadh, Saudi Arabia

Marketing Manager EWC / ENC (Fixed term until Jan 2027)

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that IT'S NOT GG, UNTIL IT'S GG FOR ALL. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

This is a Fixed Term Contract Running through January 2027

In the dynamic realm of esports marketing, you, as the Marketing Manager, will be responsible for developing and executing comprehensive marketing plans that enhance brand visibility, drive audience engagement, and conversion across multiple platforms - with a strong focus on event/festival marketing of the EWC/ENC festivals.

You'll manage global campaigns that reach millions of fans worldwide and craft narratives that connect gaming communities. Daily responsibilities include collaborating cross-functionally with internal teams and external partners to plan, activate, and evaluate marketing campaigns.

This role requires a creative, analytical, and collaborative professional who can drive brand growth, manage complex campaigns, and ensure consistent alignment between multiple stakeholders.

Role responsibilities:

• Develop and execute global marketing campaigns across multiple channels that drive business objectives.
• Manage day-to-day campaign initiatives and timelines, ensuring seamless execution from concept to delivery.
• Drive the local marketing campaigns for our large event productions in KSA. From concept, plan, execution to measurement.
• Drive popularity, attendance, ticket sales and viewership of the EWC/ENC events.
• Ensure alignment and communication between internal teams and external partners.
• Develop and manage communication strategies that enhance the fan journey - from ticket purchase to viewership / event experience.
• Integrate storytelling and brand positioning into campaigns and activations.
• Work cross-functionally with global teams across disciplines such as product, production, and design to deliver cohesive campaigns.
• Manage and maintain marketing materials and content assets.
• Monitor, analyze, and report on campaign results, reach, and impact, using data-driven insights to optimize future performance.
• Ability to be on site once every 2 months, and for the 8 weeks during July and August

Who you are:

• Minimum 3 years of experience in marketing, communications, or a related field.
• Proven record in planning and executing integrated campaigns across media channels.
• Experience working with audiences in a digital space (esports/gaming, entertainment or sports).
• Strong organizational and project management skills with the ability to balance multiple priorities and deadlines.
• Experience working collaboratively with creative, content, and product teams, as well as external partners and agencies.
• Strong analytical skills with an ability to translate insights into actionable strategies.
• Understanding of gaming audiences, community trends, and esports culture is a plus.

Application information:

Do you feel ready for the challenge of working ? Join us for a game-changing career where we will be shaping the journey of esports with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.

Please apply by adding the requested documents CV or your cover letter in English and preferably in PDF format.

About :

EFG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.

We lead the industry with numerous online and offline competitions, digital platforms as well as gaming lifestyle festivals.