Marketing Manager, FirstService Financial

Description

Job Overview:

The Marketing Manager is a hands-on, highly independent role responsible for owning the planning, execution, and performance of marketing initiatives supporting FirstService Financial (FFI) programs, including insurance and financial services.

This role requires a leader who can set direction, prioritize work, and drive initiatives end-to-end with minimal prescriptive guidance. The Marketing Manager is expected to move seamlessly between strategic thinking and execution, including writing, research, briefing, reporting, and cross-functional coordination.

Success in this role depends on independent ownership, strong judgment, and the ability to reduce complexity for stakeholders and partner teams.

Your Responsibilities:

Strategic Ownership & Program Leadership

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  Independently define goals, audiences, success metrics, and execution plans for assigned FFI programs
• Translate business objectives into clear, actionable marketing strategies and roadmaps, documented in writing and communicated clearly to stakeholders, including goals, audiences, sequencing, timelines, and success metrics
• Proactively identify risks, dependencies, and decision points; escalate early with recommended solutions
• Drive initiatives from concept through delivery, measurement, and optimization

Content Development & Execution (Hands-On)

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  Personally develop and/or oversee creation of briefs, messaging frameworks, and written content
• Write and edit articles, email copy, social copy, training materials, and presentations
• Conduct research and synthesize insights to support strategy and content development
• Maintain ownership of quality and outcomes, even when delegating execution

Communications, Channels & Promotion

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  Own promotional strategy across email, website, SimplrHUB, training platforms, and social channels
• Proactively identifying promotion and amplification opportunities (when, why, and how), not only executing requested deliverables
• Develop and maintain editorial and promotional calendars aligned to business priorities
• Ensure timely closure and documentation of all deliverables

Measurement, Reporting & Follow-Through

• 
  Define success metrics for programs and campaigns upfront
• Track performance and report outcomes clearly and consistently
• Translate results into insights and recommendations for next steps
• Close the loop with stakeholders through written summaries and updates

Project Management & Operating Discipline

• 
  Use Asana for planning, status, and follow-through
• Independently prioritize workload and manage competing demands without reliance on constant direction
• Simplify requests, timelines, and approvals for partner teams

Cross-Functional Collaboration

• 
  Partner effectively with FFI leadership, training, compliance, and design
• Proactively clarify approval paths and sequencing to avoid rework or delays
• Minimize disruption to partner teams by operating with clear plans and complete information

Skills & Qualifications:

• 3 years of experience in marketing, communications, or B2B content roles
• Bachelor’s degree in journalism, business, English, marketing, communications, advertising, or related field.
• Demonstrated experience owning initiatives end-to-end with minimal oversight
• Exceptional writing, editing, and briefing skills (AP style preferred)
• Strong strategic thinking paired with hands-on execution capability
• Proven ability to prioritize, delegate, and manage complex workloads
• Experience with project management tools, SharePoint, marketing platforms (HubSpot a plus), and strong knowledge of Microsoft Office
• Comfort working in regulated, complex, or compliance-sensitive environments

What We Offer:

As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, and vision. In addition, you will be eligible for time-off benefits, paid holidays, and a 401(k) with a competitive company match.

Automated Employment Decision Tool (AEDT) Usage: We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics.

Job Qualifications and Characteristics Assessed: The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company.

Alternative Selection Process or Reasonable Accommodations: Candidates who require an alternative selection process or a “reasonable accommodation,” as defined under applicable disability laws, may make a request through our designated contact channel national_recruiting@fsresidential.com.

Requesting Information About the AEDT - NYC Local Law 144: Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at national_recruiting@fsresidential.com; we will respond in accordance with Local Law 144, within 30 days.