Marketing Manager - Heavy Machinery

Who we are

Founded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil & Gas, real estate, developments and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries, delivering integrated solutions supported by strong operational expertise and a well-established regional presence.

Job Summary

We are looking for a Marketing lead for the Heavy Equipment & Machinery business. You’ll be the primary liaison between business stakeholders and the marketing team, translating commercial goals into briefed, budgeted, and measured campaigns—across digital/performance, events, marketplaces, and merchandising—to drive quality leads and inventory turnover.

Key Responsibilities

The key duties and responsibilities of the Marketing Manager include, but are not limited to:

Stakeholder & Agency Leadership

• Act as the single point of contact between business stakeholders and the Marketing Team.

• Own briefs, priorities, SLAs, timelines, and approvals; run weekly stand-ups and status reports.

• Maintain brand governance: guidelines, tone, templates, and QA of all outbound assets.

Strategy, Planning & Budgeting

• Build the annual/quarterly marketing plan aligned to sales targets.

• Own the marketing budget across digital, campaigns, events/exhibitions, marketplaces, and merchandising/Outdoor media; track CPL/CPOpp/CPSale and reallocate to winners.

• Define segments (contractors, fleet managers, traders, export buyers) and value propositions per segment/market.

Digital & Performance Marketing (Demand Gen)

• Strong understanding of SEO, Paid Ads (Google, Meta, LinkedIn), Email Marketing, and CRM strategies, with the ability to align them to lead generation and conversion goals.

• Familiarity with digital marketing and analytics tools (e.g., GA4, GTM, UTMs, Ubersuggest, HubSpot/CRM systems) to interpret performance data and support decision-making.

• Collaborate with the digital team to ensure campaigns, tracking, and optimization efforts are aligned with overall marketing objectives.

Marketplaces, Website & Content

• Supervise listings on industry marketplaces (e.g., Plant & Equipment, MachineryTrader, etc.)—quality specs, inspection notes, photos/short walk-around videos, and refresh cadence.

• Oversee website product catalog, category pages, blogs/case studies; coordinate photo/video shoots and asset libraries.

CRM, Lead Ops & Sales Alignment

• Design and monitor lead routing, scoring, and SLAs (speed-to-lead, first-response time); coordinate with Sales on MQL SQL Deal definitions.

• Oversee nurture journeys (email/WhatsApp), newsletters, and re-engagement plays.

• Own data hygiene across CRM and ad platforms (validation, standardization, deduplication, consent & retention), ensure accurate routing, compliant outreach, and trustworthy CPL/CPA/ROAS reporting.

Events, Partnerships & Merchandising

• Plan and deliver trade shows, open-yard days, product demos/roadshows from concept to ROI reporting.

• Manage merchandising; yard signage, vehicle branding, uniforms/PPE, collateral, giveaways.

Reporting & Compliance

• Publish weekly/monthly performance reports: pipeline, CPL/CPA, channel ROI, inventory days-to-sale.

• Ensure all communications meet legal/compliance standards and holding-company policies.

Required Skills & Qualifications

• 7–10+ years in B2B marketing, ideally heavy equipment/machinery or related sectors in the GCC.

• Proven stakeholder management and agency/vendor leadership.

• Strong written and verbal communication skills in Arabic and English.

• Hands-on command of SEM/Performance Marketing, SEO/CRO, and content for lead gen.

• Skilled in budget ownership and performance reporting (CPL, CPOpp, CPSale, pipeline impact).

• CRM experience (Preferable HubSpot).

• Bachelor’s in Marketing/Business/Communications; certifications (Google Ads, GA4) are a plus.