Marketing Manager – Home Services Industry Experience Required

Marketing Manager – Home Services Industry Experience Required

Location: Boca Raton, FL | Full-Time

Join a Top-Tier Home Services Brand in South Florida

Are you a marketing leader with proven experience in the home services industry? Rack Electric is looking for a hands-on, data-driven Marketing Manager to take our brand to the next level across our key verticals: Generators, Electric, Gas and EV Charging Installations.

If you’ve helped grow HVAC, electrical, plumbing, generators, or similar service-based companies — this is your opportunity to join a well-established, family-owned company in growth mode.

About Us

Rack Electric has served South Florida for over 30 years, offering premium electrical services, standby generator installations, gas, and EV charging solutions. We’re a trusted name in residential and commercial markets and known for delivering high-quality, cutting-edge power solutions.

What You’ll Do

As our Marketing Manager, you’ll lead our in-house marketing efforts while collaborating with external partners to drive lead generation, customer engagement, and brand visibility.

Responsibilities:

• Develop and execute multi-channel marketing strategies (digital, print, event, referral).
• Manage and mentor a small marketing team, freelancers, and agency partners.
• Oversee digital performance: Google Ads, Meta (Facebook/Instagram), SEO, Email Marketing.
• Manage and create branded content using Canva, Adobe Suite, and similar tools.
• Collaborate cross-functionally with sales, ops, and executive teams.
• Coordinate Rack Electric’s presence at local events, trade shows, and community marketing.
• Monitor KPIs and campaign performance, report ROI, and adjust strategy accordingly.

What We’re Looking For

Required:

• Experience in the home services industry (electrical, HVAC, plumbing, roofing, or similar).
• 4–6 years in marketing with at least 2–3 years in a management/leadership role.
• Strong track record of integrated campaign development and execution.
• Digital marketing experience: Google Ads, Meta Ads, SEO, CRM/email tools (Mailchimp, HubSpot, etc.).
• Strong project management, organizational, and analytical skills.

Preferred:

• Experience using ServiceTitan (or similar home services software).
• Familiarity with construction, electrical, or renewable energy marketing.
• Willingness to attend occasional evening/weekend events for outreach.

Why Join Rack Electric?

• Competitive pay and opportunity to grow with a stable, reputable company.
• Be part of a tight-knit, family-owned business with a professional but friendly culture.
• Work on exciting projects in one of the fastest-growing sectors (renewable energy, EV, backup power).
• Full support from executive leadership who value marketing and your creative input.

Sound Like You? Apply Today.

This is a high-impact role where your ideas, creativity, and leadership will make a real difference. If you’ve scaled marketing for a home services brand, we want to hear from you.

Job Type: Full-time

Pay: From $85,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: On the road