Marketing Manager - Homebuilding & Development

Title: Marketing – Homebuilding & Development
Location: Cle Elum / Issaquah WA
Schedule: Full-Time | Tuesday – Saturday | Weekend & Evening Events Required
Compensation: 70-90k + Performance Bonuses + benefits (DOE)

Trailside Group is an established land development and homebuilding company with a reputation for delivering high-quality homes and master-planned communities along the I-90 corridor. Our projects are thoughtfully designed with a focus on architecture, interior design, and neighborhood integration that create lasting value for buyers and communities alike.

Current Projects

• Skyline Ridge – 160 large-acreage homesites with pool, clubhouse, and trail systems
• Ederra – 900-unit master-planned community above Cle Elum
• Custom Homes from Woodinville to Suncadia

Position Summary:

We’re hiring a Marketing Expert to lead marketing execution while supporting daily operations. This is a fast-paced, hands-on role where you’ll drive brand awareness, manage multi-channel campaigns, generate leads, and support sales efforts. You’ll work closely with leadership and the sales team to bring our real estate communities to life—from model openings to digital strategy.

This hybrid role combines creative marketing leadership with operational oversight to help keep projects and people on track.

Key Responsibilities:

Lead Generation & Sales Support

• Manage lead generation, CRM campaigns (Salesforce), and email drips
• Analyze performance from lead → tour → offer → contract → close
• Create print/digital materials: signage, brochures, social posts, ads
• Host community open houses and buyer events
• Partner with the sales team to optimize buyer journey

Marketing Strategy & Execution

• Build and manage campaign timelines and budgets
• Oversee social media, email marketing, websites (WordPress), SEO
• Lead events for new launches and model openings
• Ensure all assets and environments (signage, models, sales centers) align with brand

Brand & Office Management

• Maintain Trailside’s brand integrity across all touchpoints
• Manage vendors, creatives, and marketing consultants
• Track KPIs and report progress to leadership

Ideal Candidate Will Have:

• 5+ years of marketing experience (real estate/homebuilding a plus)
• Proficiency in Salesforce, WordPress, Canva, Adobe Suite, and Google Analytics
• Strong project management, writing, and leadership skills
• A strategic mindset and love for the details
• A valid driver’s license and AWD vehicle (you’ll be in the field!)

Why Trailside?

• Work on high-profile, design-forward communities
• Build and grow alongside a creative, ambitious team
• Be a visible part of projects that shape the I-90 corridor
• Stunning mountain work environment with deep community roots

Apply with your resume and a short cover letter. Portfolio or work samples welcome!

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: In person