Marketing Manager (Hospice, Home Home Health, Group Home)

Marketing Manager (Healthcare Outreach & Community Relations)Job Overview

We are seeking a strategic and relationship-driven Marketing Manager to lead our outreach efforts and strengthen our presence within the healthcare and community network. This role focuses on building and maintaining in-person relationships with hospitals, case managers, discharge planners, skilled nursing facilities, assisted living facilities, group homes, and other referral sources.

The ideal candidate is proactive, well-connected, and skilled at developing community partnerships—particularly within hospice, home health, and group home services. This position centers on physical outreach, community engagement, and partnership building rather than digital marketing.

Responsibilities

• Develop and execute outreach strategies to build strong referral relationships with hospitals, case managers, social workers, facility administrators, and community organizations.
• Conduct regular in-person visits to hospitals, skilled nursing facilities, assisted living facilities, and group homes to promote services and maintain ongoing communication.
• Represent the organization at community events, health fairs, professional meetings, and networking functions.
• Build new referral pipelines and strengthen existing partnerships through consistent engagement and follow-up.
• Provide educational materials and presentations to healthcare professionals and community partners.
• Coordinate marketing materials, brochures, print advertising, and community resources as needed.
• Support marketing efforts for hospice, home health, and group home services, ensuring messaging aligns with regulatory and ethical standards.
• Conduct market research to identify referral opportunities and understand community needs.
• Track outreach activity, measure referral growth, and report trends to leadership.
• Assist with planning and executing community-focused initiatives, events, and partnerships.
• Manage budgets related to outreach and print marketing initiatives.

Requirements

• Proven experience in healthcare outreach, community relations, referral development, or liaison work—preferably in hospice, home health, or group homes.
• Strong existing connections within hospitals, rehabilitation centers, senior care facilities, or the ability to build these relationships quickly.
• Excellent interpersonal, communication, and presentation skills.
• Ability to work independently, manage territory visits, and maintain a structured outreach schedule.
• Knowledge of healthcare referral processes, discharge planning, and community resource networks.
• Strong organizational skills with the ability to manage multiple outreach efforts simultaneously.
• Valid driver’s license and reliable transportation for regular in-person visits.
• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred, or equivalent experience.

Job Types: Full-time, Contract, Temporary

Pay: From $3,000.00 per month

Work Location: Hybrid remote in Phoenix, AZ 85014