Marketing Manager - Law Firm

<Job Overview>
Gharibian Law, APC is a boutique Plaintiff's litigation firm and is seeking an energetic and strategic Marketing Manager to lead marketing efforts. In this role, you will drive innovative marketing campaigns, enhance brand visibility, and develop targeted strategies to attract and retain clients. Your expertise will help position the firm as a trusted leader in legal services through compelling content, digital outreach, and multichannel marketing initiatives.

<Responsibilities>

• Develop and execute comprehensive marketing strategies tailored to the legal industry, focusing on increasing brand awareness and client engagement.
• Manage multichannel marketing campaigns across digital platforms—including social media, email, search engines, and print advertising—to maximize outreach and lead generation.
• Oversee content marketing initiatives by creating engaging blog posts, articles, case studies, and legal insights that resonate with target audiences.
• Implement SEO best practices to improve the firm’s online visibility and organic search rankings on search engines like Google.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and analyze performance metrics for continuous improvement.
• Manage advertising sales efforts by identifying new opportunities for paid media campaigns on platforms such as Facebook Advertising and Google AdWords.
• Coordinate with creative teams to produce compelling visual content using Adobe Creative Suite for digital ads, social media posts, and print materials.
• Analyze website traffic, campaign performance data using Google Analytics, and other analytics tools to optimize marketing strategies effectively.
• Conduct market research to identify industry trends, competitor activities, and client needs to inform strategic planning.
• Collaborate with the product management team to develop promotional materials for new legal services or offerings.
• Maintain budgets for marketing activities ensuring efficient allocation of resources while achieving campaign goals.
• Support sales initiatives by creating targeted messaging that aligns with client needs and firm objectives.

<Requirements>

• Proven experience in digital marketing, content creation, SEO, social media marketing, and multichannel campaigns within a professional services or legal environment.
• Strong knowledge of marketing automation platforms and analytics tools such as Google Analytics and other performance measurement software.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content development; familiarity with WordPress and basic HTML coding is preferred.
• Demonstrated ability in B2B marketing strategies with experience in E-commerce or online service promotion is advantageous.
• Excellent copywriting skills with an eye for detail to craft clear, persuasive messaging tailored to target audiences.
• Experience managing advertising campaigns on Facebook Advertising and Google AdWords (now Google Ads).
• Ability to conduct thorough research on market trends, competitors, and client preferences to inform strategic decisions.
• Strong project management skills with the ability to handle multiple campaigns simultaneously while meeting deadlines.
• Budgeting experience for planning and executing cost-effective marketing initiatives.
• Knowledge of print advertising processes alongside digital channels is a plus.
• Effective communication skills with the ability to collaborate across teams including sales, product management, and creative departments. Join us as we elevate our law firm’s presence through innovative marketing strategies! We are committed to fostering a vibrant work environment where your creativity can flourish while making a tangible difference in our growth trajectory. All roles are paid positions—your expertise will directly contribute to our ongoing success!

Pay: $75,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person