Marketing Manager, Lifecycle & Digital

EōS Fitness is one of the fastest-growing gym chains in the country, with 225+ locations open or coming soon nationwide. We're looking for an Email & CRM Marketing Manager to own our lifecycle marketing program end to end — from automated customer journeys to campaign strategy to performance reporting.

This is a high-visibility role with real ownership. You'll work directly with our Director of Lifecycle Marketing and collaborate across Marketing, Creative, Sales and Customer Service to drive member acquisition, activation and long-term loyalty at scale.

This role is responsible for directly impacting revenue through lifecycle marketing performance and will own execution and optimization across core member journeys.

Location: Addison/Farmers Branch, TX (near Galleria Mall)

Schedule: Hybrid — Monday and Friday in-office, Tuesday through Thursday flexible.

What You'll Do:

• Own end-to-end execution of email, SMS and push campaigns — including drafting, QA, audience targeting and deployment

• Directly build and deploy campaigns and flows inside Klaviyo, including setup of triggers, filters, splits and conditional logic

• Build and optimize automated customer journeys in Klaviyo to improve conversion, activation and retention

• Build multi-step, behavior-based workflows with branching logic driven by user engagement and lifecycle stage

• Develop dynamic segmentation and personalization strategies that deliver relevant experiences at the right moment

• Work with audience data and segmentation logic, including list management, behavioral targeting and lifecycle stage mapping

• Run a structured A/B and multivariate testing program across subject lines, send times, creative and cadence

• Analyze performance using Google Analytics and platform-level reporting; produce clear, actionable insights for the broader team

• Identify performance gaps across campaigns and flows (drop-offs, low engagement, fatigue) and recommend data-driven optimizations

• Define and track lifecycle KPIs and contribute to ROI reporting and campaign planning

• Collaborate cross-functionally to align lifecycle programs with business goals and ensure consistent messaging

• Audit existing lifecycle programs to identify gaps, inefficiencies or missed opportunities and implement improvements

What We're Looking For:

• 4+ years of experience in email, CRM or lifecycle marketing

• Hands-on experience with Klaviyo (required) or a comparable marketing automation platform

• Proven experience building and launching lifecycle marketing flows end-to-end (welcome, conversion, retention, winback)

• Strong analytical skills — comfortable pulling reports, identifying trends and translating data into recommendations

• Ability to diagnose performance issues across lifecycle funnels and take action based on data insights

• Experience managing multiple campaigns simultaneously with sharp attention to detail

• Clear confident communicator who can work cross-functionally and solve problems independently when needed

• Bachelor's degree in marketing, Business, Advertising or a related field

• Comfortable working with audience data, segmentation and campaign performance reporting (CSV uploads, list builds, audience logic)

Bonus Points:

• Experience marketing to a consumer subscription or membership audience

• Familiarity with Google Analytics 4

• Experience working with customer data platforms or similar audience segmentation tools

• Background in health, fitness or wellness (a plus, not a requirement)

• Candidates with hands-on execution experience across email and SMS automation will be prioritized.

• Including examples of lifecycle campaigns, automated flows or results you have built or managed. (a plus, not a requirement)