Marketing Manager - Line Extension

Job Introduction

This role is responsible for leading, developing, shaping, and delivering well-executed brand extension lines (brand associated products and programs) with supporting distinctive brand assets, toolkits, and guidelines that drive consumer commitment, long-term equity growth and short-term and medium-term P&L performance in line with statutory compliance. This role delivers brand growth and revenue associated with our brands in compliance with local India market legal requirements to allow our brands to advertise across platforms.

Main Responsibility

Accountabilities

• Work with Global and local market stakeholders including Global Brand Teams, local Brand Teams, Quality

Team etc., to develop the brand extension product range and associated requirements (including product,

packaging, pricing ladders, etc), and deliver brand innovation and renovation, as required in line with global

brand direction, while managing key deliverables across the internal gate process.

• Work directly with internal stakeholders and third-party marketing stakeholders to ensure the brilliant

planning and execution of appropriate marketing plans through collaboration and local insight and deliver

assets in alignment with local needs and global excellence standards.

• Develop and manage the project launch plan on brand extension line projects, including necessary tools and

assets, and work with relevant parties to successfully implement per plan and monitor commercial performance

to deliver an independent P&L.

• Lead the measurement and evaluation of the brand extension lines by developing effective dashboards and

tools and establishing a reporting rhythm identifying trends and opportunities to drive continuous

improvement and review and identify learnings, translating post measurement evaluations and data into

market insight, identify further opportunities for new brand line extensions and improvement.

• Ensure application and adoption of quality, compliance, financial tracking and accountability to have all

mandates and approvals by internal stakeholders to ensure effective controls are in place and the brand is

protected from risks on quality and trademark.

• Lead and ensure regulatory compliance are met across the brand extension lines in close collaboration with

the internal legal team and external partners including industry associations.

• Lead and drive business development for the brand extensions to allow for brand investment in line with legal

requirements, including criteria set up and evaluation of business partnerships, in order to drive a culture of

continuous learning, agility and results.

Our Ideal Candidate

Accountabilities

• Work with Global and local market stakeholders including Global Brand Teams, local Brand Teams, Quality

Team etc., to develop the brand extension product range and associated requirements (including product,

packaging, pricing ladders, etc), and deliver brand innovation and renovation, as required in line with global

brand direction, while managing key deliverables across the internal gate process.

• Work directly with internal stakeholders and third-party marketing stakeholders to ensure the brilliant

planning and execution of appropriate marketing plans through collaboration and local insight and deliver

assets in alignment with local needs and global excellence standards.

• Develop and manage the project launch plan on brand extension line projects, including necessary tools and

assets, and work with relevant parties to successfully implement per plan and monitor commercial performance

to deliver an independent P&L.

• Lead the measurement and evaluation of the brand extension lines by developing effective dashboards and

tools and establishing a reporting rhythm identifying trends and opportunities to drive continuous

improvement and review and identify learnings, translating post measurement evaluations and data into

market insight, identify further opportunities for new brand line extensions and improvement.

• Ensure application and adoption of quality, compliance, financial tracking and accountability to have all

mandates and approvals by internal stakeholders to ensure effective controls are in place and the brand is

protected from risks on quality and trademark.

• Lead and ensure regulatory compliance are met across the brand extension lines in close collaboration with

the internal legal team and external partners including industry associations.

• Lead and drive business development for the brand extensions to allow for brand investment in line with legal

requirements, including criteria set up and evaluation of business partnerships, in order to drive a culture of

continuous learning, agility and results.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement.
• Private Healthcare for employees and dependents
• Pension provision for local nationals is addressed by the statutory Employees’ Provident Fund.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Private Life Assurance
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.

OUR AGILE WORKING PHILOSOPHY

Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.

William Grant & Sons