Marketing Manager – Retail Dispensary & Cultivation

Location: New Jersey
Employment Type: Full‐Time
Reports To: Director of Operations / CEO
Industry: Cannabis (Retail + Cultivation)

About Us

We are a vertically-integrated cannabis company: operating a branded retail dispensary and a cultivation facility. Our mission is to deliver high-quality products, create engaging consumer experiences, support our community, and maintain a strong, compliant brand presence. We are looking for a smart, proactive Marketing Manager to own and elevate all marketing initiatives — across digital, in-store, and event channels.

Position Overview

The Marketing Manager will develop, execute, and oversee marketing strategies for both the retail dispensary and cultivation business units. You’ll manage email communications, store-level events, SEO efforts, graphic design collateral, and all marketing channels to ensure brand consistency, growth in traffic and conversions, and a meaningful customer experience. This is a hands-on role that combines creativity, analytics, regulatory awareness, and cross-channel campaign execution.

Key Responsibilities

• Develop the annual and quarterly marketing plan for both retail and cultivation operations, aligning with business goals and budget.
• Manage and maintain brand identity and messaging across all channels (digital, in-store, print, events).
• Oversee and execute email marketing: strategy, list segmentation, automation workflows, campaign design and scheduling, performance tracking and optimization.
• Lead SEO efforts for company websites and landing pages: keyword research, on-page optimization, content planning, reporting.
• Create or manage graphic design production: digital assets (social, email, web), print collateral (flyers, signage, in-store materials), event materials. Proficiency in tools like Adobe Creative Suite or equivalent.
• Plan and execute in-store events, pop-ups, vendor activations, product launches, community partnerships — coordinate with retail team and cultivation team as needed.
• Manage all marketing channels: website, social media, paid online campaigns (where compliant), email, print, in-store signage, event promotion. Track KPIs, budget spend, vendor relationships.
• Monitor campaign metrics and channel performance; produce regular reporting, insights and recommendations for continuous improvement.
• Ensure marketing initiatives comply with all federal/state/local cannabis regulations and branding guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field (or equivalent experience).
• 3-5 years of marketing experience (ideally including digital/SEO/email) — experience in retail, CPG, or cannabis is a strong plus.
• Proven experience managing email marketing platforms (e.g., Mailchimp, Metricool) and analytics.
• Strong SEO knowledge: keyword research, on‐page optimization, content strategy.
• Graphic design skills: ability to create assets or manage designers, strong creative eye and understanding of brand consistency.
• Excellent communication skills (written & verbal) and project management ability – able to juggle multiple initiatives and deadlines.
• Experience or familiarity with cannabis industry regulations, compliance and marketing restrictions is preferred.
• Self-starter, comfortable working in a dynamic environment, able to shift between strategy and execution.

How to Apply

Please submit your resume, a cover letter describing your experience and fit for this role, and portfolio or samples of your email campaigns / graphic design / event work (if applicable) to [insert email or application link].
We look forward to hearing how you can help drive our brand growth and create meaningful connection with our customers.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in North Bergen, NJ 07047