Marketing Manager Türkiye

Position

Marketing Manager Türkiye

Job responsibilities

Brand & Market Strategy

• Localize global Brand strategy into a clear annual Marketing & Communications plan aligned with Central guidelines.
• Define local priorities and roadmap; ensure consistent brand positioning across digital, print, retail, and experiential touchpoints.
• Track market/consumer/competitor trends and convert insights into growth and innovation opportunities.
• Lead integrated 360° campaigns (launches, seasonal activations, trade initiatives) with strong project governance.
• Manage development/localization of assets (CRM, BTL, in-store, print, social/content) with internal teams and agencies.
• Drive the promotional calendar across channels, ensuring excellent execution and brand consistency.

PR, Influence & Partnerships

• Deliver strategic PR and press plans to secure premium visibility and topicality.
• Build relationships with key media, celebrities, influencers, and opinion leaders; ensure locally relevant storytelling within global brand codes.
• Identify and activate partnerships/sponsorships aligned with Brand strategy and local market relevance.

Events & Retail Partnership

• Plan and execute customer, press, and trade events (VIP experiences, launches), managing budgets, suppliers, and post-event learnings.
• Partner with Sales and the store network to support client development initiatives and respond to marketing/CRM-related needs.
• Own the local marketing budget: allocate strategically, track spend/forecasts, optimize ROI, and adjust the initiatives calendar as required.

Profile

Profile

• Bachelor’s degree in marketing/communications/business (Master’s a plus).
• 8–10+ years in Marketing & Communications, ideally in luxury (watches & jewelry preferred) or premium global brands.
• Strong experience leading 360° MARCOM (ATL/BTL, PR, events, digital, CRM) with measurable impact.
• Proven ability to manage budgets, agencies, and cross-functional stakeholders.

Key Skills & Competencies

• Strong analytical and commercial acumen; brand-building mindset.
• Excellent project management; ability to manage multiple priorities.
• Luxury market knowledge and customer understanding.
• Advanced PowerPoint, strong Excel; familiarity with digital tools and analytics.
• Customer-oriented, agile, solution-driven; innovative and proactive.
• Strong leadership, stakeholder management, and high attention to detail.