Marketing Manager Time Out Market

Responsibilities

• Collaborate and execute local digital marketing activities
• Social media - organic and paid (knowledge of running paid social & PPC)
• Influencer programming
• Coordinate inclusion of restaurant activities with CRM team
• Ensure content on web is updated and all information is correct working with broader team
• Manage and coordinate vendor digital platform alignment
• Manage community digital platforms
• Oversee aggregate and review sites (Google, Yelp, etc)
• Execution of Hospitality-specific consumer offers/promotions on company app
• Lead for all consumer related programming locally
• Collaborate with PR agency and local team
• Where relevant, collaborate with landlord marketing team on broader activations and promotions calendars

Local grassroots marketing

• Connect brand with neighbourhood - local resident programs, social media groups etc.
• Work with local gatekeepers to promote the company
• Work with local boards and collectives to be part of the community
• Coordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention bureau, BIDs, charitable organizations, local chamber of commerce, etc.
• Forge local partnerships i.e.: relevant festival, BID events, Convention activities, local tourist-focused businesses - hotels, cruise/ferries, tour operators, etc

Activations

• Execute weekly/monthly programming
• Liaison with all third-party activations - cultural, sponsors, etc.
• Conceive programming - including outreach, negotiate and book
• Coordinate day-of in close collaboration with restaurant operations team
• Take social media content
• Direct third-party shoots

Promotions

• App and social media based
• Work with team on consumer-facing promotions
• Utilize a broad array of tools including the company App platform
• Blend local calendar with global company objectives

Point of sale marketing

• Responsible for executing all physical consumer message/promotional signage pertaining to company environment

Competitor research

• Monitor competitors and neighborhood establishments on consumer activities and promotions/programming

Reporting and research

• Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities - footfall, social performance, influencer, paid and inhouse advertising, app use, consumer offers, etc.
• Optimize performance on an on-going basis using data tools
• Gaining local customer insight through surveys and word-of-mouth
• Budget management

Skills:

• Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible results
• Proven working experience in digital, social or traditional marketing
• Demonstrable experience managing marketing campaigns and activations and using digital tools
• Highly creative with experience in identifying target audiences and devising programs that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in activations
• Knowledge of social media and analytic tools such as google analytics
• Strong communication and writing skills
• Ability to capture content that is social-media-worthy for our brand
• Experience leading consumer-focused projects and/or platforms
• Recognizes achievements that support team success
• Models and holds others accountable for leading ethically and with a high degree of integrity