Marketing Manager - Tree Care Division

Job Summary

Moon Valley Nurseries is seeking a results-driven Marketing Manager to own demand generation for our Tree Services division. This role is responsible for driving localized, high-intent demand that converts into booked jobs and profitable revenue.

This is not a brand-only role. The Marketing Manager will own performance marketing, local demand strategy, and maintain tight alignment with operations capacity and seasonality. The ideal candidate is an operator-minded marketer with experience in home services or outdoor services who is comfortable being held accountable to real business outcomes.

Key Duties and Responsibilities

Demand Generation & Local Growth

Own end-to-end lead generation strategy for Tree Services across:
Google Local Services Ads (LSAs)
Paid Search (Google / Bing)
Local SEO and Google Business Profiles
Landing pages and conversion optimization
Drive demand that is bookable, serviceable, and profitable—not just high volume
Adjust marketing spend dynamically based on seasonality, weather, and crew capacity

Operations & Sales Alignment

Partner closely with operations and scheduling teams to balance demand with crew availability
Collaborate with call center and sales teams to improve booking rates and speed-to-lead
Ensure lead quality, geographic relevance, and service fit

Performance Management & Analytics

Own reporting and performance dashboards including:
Leads, booked jobs, completed jobs, and revenue attribution
Cost per booked job and channel-level ROI
Analyze performance on a weekly basis and reallocate budgets as needed
Hold agencies and vendors accountable to performance outcomes

Campaign Execution & Optimization

Launch and optimize:
Seasonal promotions
Service-based campaigns (trimming, removal, inspections, storm response)
Test new geographic markets, offers, and service bundles
Quickly identify and pause or eliminate underperforming campaigns
Qualifications: Knowledge, Skills & Abilities
5–10 years of marketing experience in home services, outdoor services, or localized multi-location businesses
Proven experience owning local demand generation and measurable performance outcomes
Google Local Services Ads (LSAs)
Paid search and landing page optimization
Call tracking and attribution platforms (e.g., CallRail, ServiceTitan, HubSpot, Salesforce)
Strong analytical skills with the ability to tie marketing spend directly to revenue outcomes
Demonstrated ability to collaborate cross-functionally with operations and sales teams
Experience in tree services, landscaping, irrigation, HVAC, plumbing, electrical, or garage door industries
Experience marketing high-ticket services ($1,000–$20,000+)
Experience managing agencies and external vendors
Experience operating in seasonal, weather-driven demand environments
Managing and appropriately spending a marketing budget
Education

Bachelors or Masters degree in Marketing or equivalent experience

Physical requirements/Working Conditions

While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors in possibly extreme conditions, including rain, heat, sun, and wind.

OTHER

Subject to MVR and criminal background check (In accordance with applicable fair chance laws, rules, and regulations)

About Us

Moon Valley Nurseries is the largest grower of box trees and palms in North America, and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees. We are an equal employment opportunity employer. We are a drug free workplace.

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