Marketing Manager | voco™ Amritsar

At voco®, we’ve created a hotel brand that gives people a different choice. Hotels to count on but different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. Our new family of hotels are connected by their own sense of style and individual character – and that’s something we make the most of. Finding the perfect mix of reliability and new experiences. Because we believe that when you respect individuality life gets interesting.

At the heart of every great stay is a great host. We think the trick to hosting is to take the time to understand what your guests need, and want. So, before they arrive, we find out more about them and how we can make their stay better. Whilst they are with us, we give tempting recommendations of our favourite drinks or food, or tips for local experiences that they won’t find in any guide book.

What is the job?

• Manage and control marketing budgets by using resources effectively
• Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
• Implement PR campaigns to celebrate successes and awards and the promotion of product
• Create, develop and market key events for the hotel, especially during key business periods
• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
• Work with local third party partners, including local media, and maintain professional working relationships with local official bodies
• Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel
• Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
• Manage and promote the hotel on IHG brand website.
• Respond to media enquiries when approached for comments and/or reports
• Research and develop new opportunities within key target markets
• Communicate with internal Event Managers on all aspects of specific event organization and promotion
• Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable
• Produce monthly reports as required
• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
• Engage in the hotel CSR activities on timely manner.
• Manage day-to-day marketing activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.
• Educate and train marketing team that is responsible for developing new and implementing existing marketing strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties.
• Work with other department managers to ensure proper staffing levels

Qualifications and requirements

Master’s/Bachelor’s degree / higher education qualification / equivalent in Marketing specialization or related field, and two to four years of experience in a hospitality or hotel marketing setting with direct supervisory experience, or an equivalent combination of education and work experience. Must speak local language. Other languages preferred.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.