Marketing Manager (with SEO Expertise)

Job Summary

We are looking for a driven and resourceful Marketing Manager with strong SEO expertise who’s excited by the challenge of building something from the ground up. This is a unique opportunity for a strategic yet execution focused professional to lay the foundation for all marketing activities developing the brand, setting up digital marketing infrastructure, and creating go-to-market strategies.

The ideal candidate will have a strong background in digital marketing, SEO, brand development, and market research, with a proactive mindset and the ability to operate independently. Experience in the UAE Real Estate market is highly desirable, along with a deep understanding of consumer behavior and local trends.

This role is perfect for a self-starter who thrives in a fast-paced environment, knows how to combine creativity with data, and isn’t afraid to roll up their sleeves to own the entire marketing journey from zero to launch and beyond.

Responsibilities:

• Develop and implement the full marketing strategy from the ground up, aligned with business goals.
• Build and define brand identity, messaging, and tone of voice across all channels.
• Plan and execute multi-channel campaigns across digital (SEO, SEM, social media, email), offline, and experiential platforms.
• Set up and manage digital marketing infrastructure, including website, CRM, analytics, and automation tools.
• Conduct market and competitor research to identify audiences, trends, and positioning opportunities.
• Lead go-to-market plans for new product launches, service rollouts, and market entries.
• Create and manage content strategies to drive awareness, engagement, and conversions.
• Track marketing performance, establish metrics, and provide actionable insights to improve campaigns.
• Manage external vendors, freelancers, and agencies as needed to support marketing execution.

Skills & Competencies:

• Strategic Thinking: Develop and execute long-term marketing strategies aligned with business objectives.
• Digital Marketing & SEO Expertise: Proficient in SEO, SEM, social media, email marketing, web analytics, and performance marketing tools.
• Brand Development & Storytelling: Build and evolve brand identity and messaging across multiple channels.
• Market Research & Consumer Insight: Analyze market trends, audience behavior, and competitive landscapes.
• Project & Campaign Management: Manage marketing initiatives end-to-end, from planning to execution and optimization.
• Analytical Mindset: Data-driven decision-making with strong command of marketing KPIs and ROI analysis.
• Adaptability & Initiative: Take ownership, work independently, and thrive in fast-paced, unstructured environments.
• Collaboration & Communication: Strong interpersonal skills to work across teams and communicate with stakeholders.
• Vendor & Budget Management: Effectively manage external partners, agencies, and marketing budgets.

Qualifications & Experience

• Bachelor degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus).
• 7–10 years of progressive marketing experience in UAE, with at least 2–3 years in a leadership or independent role.
• Proven experience in the UAE market, ideally within Real Estate, with a deep understanding of regional consumer behavior and local market trends.
• Strong expertise in SEO, SEM, social media, email marketing, analytics, and digital marketing tools.
• Demonstrated experience in brand development, positioning, and content strategy across multiple channels.
• Familiarity with CRM, marketing automation, and web platforms (e.g., HubSpot, Mailchimp, WordPress, Google Analytics).
• Experience launching or scaling marketing initiatives in a startup or high-growth environment.
• Certification in digital marketing platforms/tools (e.g., Google Ads, HubSpot, Meta Blueprint, Hootsuite) is a plus.
• Familiarity with graphic design tools (Canva, Adobe Suite) and UX/UI principles for marketing optimization.
• Experience working across multicultural teams or cross-functional environments.
• Strong analytical, organizational, project management, and independent execution skills; proactive and adaptable in fast-paced environments.

Job Type: Full-time