Marketing Manger

Description:

About XeteX

At XeteX, our mission, vision, and values drive our company purpose: “Helping Buildings Breathe Better.” By designing and manufacturing high-performing energy recovery ventilation and air handling solutions for industrial and commercial buildings, XeteX produces a better world for all of us.

XeteX was founded in 1984. In recent years, our Company has experienced unprecedented growth and has been recognized as an eight-time Inc. 5000 Honoree ranking as one of the fastest-growing private companies in America. Our headquarters are located in Coon Rapids, MN and our production facilities are based in Holmen, WI.

Xetex is teeming with innovation, expertise, and outstanding people. That is why we value our people as our greatest asset! Our employees lead through integrity, apply creativity and talent, invent innovative solutions to meet new demands, and offer effective services/products to be leaders in the industry. By adding your creativity, innovations, and contributions, you take pride in being a valued member of our growth and success.

Marketing Manager

The Marketing Manager leads and executes the company’s full marketing function across multiple product brands. As the primary marketing owner, this role is responsible for developing and executing integrated marketing strategies that support business growth, strengthen brand positioning, and enable sales success. The Marketing Manager partners closely with executive leadership, sales, engineering, and operations to translate company objectives into measurable marketing programs.

This role combines strategic planning, cross-functional leadership, hands-on execution, overseeing digital and print marketing, website strategy, content development, SEO/AEO optimization, email and social campaigns, brand governance, and sales enablement. The ideal candidate is both a strategic thinker and a doer, comfortable managing priorities independently in a fast-paced manufacturing environment.

Key Responsibilities

Marketing Strategy & Leadership

• Own the company’s marketing strategy across four product brands, aligning initiatives with business goals, revenue targets, and sales priorities.
• Serve as the internal marketing subject-matter expert and primary point of contact for leadership and cross-functional teams.
• Develop annual marketing plans, campaign calendars, and budget recommendations.

Digital Marketing & Content Strategy

• Lead the creation and execution of digital and print marketing materials, including brochures, presentations, signage, videos, and social media assets.
• Develop and manage biweekly “Did You Know” (DYK) campaigns across email, website, social media, and blog channels.
• Oversee website content strategy, product messaging, blog content, and landing pages to support brand awareness and lead generation.

Website Management & SEO/AEO

• Manage and optimize four company websites (XeteX, AVENTUS, AIRotor, ITM4) using HubSpot.
• Drive SEO strategy by improving keyword targeting, site architecture, internal linking, and content performance.
• Support AEO (Answer Engine Optimization) through structured content, FAQs, and layouts that enhance AI-driven search visibility.

Email & Social Media Marketing

• Plan, build, and analyze marketing email campaigns using HubSpot, optimizing for engagement and performance.
• Manage organic social media strategy and publishing for LinkedIn and Facebook across multiple brands.
• Coordinate with internal page administrators and stakeholders to ensure consistent messaging.

Brand Management & Creative Direction

• Own brand standards and ensure consistent use of logos, colors, messaging, and visual identity across all channels.
• Lead creative execution using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro).
• Oversee branded apparel, giveaways, photography, video, and event-related creative needs.

Reporting, Analytics & Budgeting

• Prepare weekly marketing updates highlighting progress, priorities, and results.
• Maintain monthly KPI dashboards and analyze campaign, website, and email performance using HubSpot and Google Analytics.
• Contribute to annual marketing budget planning and resource forecasting.

Sales Enablement & Cross-Functional Collaboration

• Partner with Sales to develop tools, materials, and messaging that support sales efforts and product positioning.
• Collaborate with Engineering, Operations, HR, and leadership to support product launches, internal communications, and employer branding.
• Manage relationships with independent sales reps, vendors, and external partners.

Event & Trade Show Marketing

• Lead marketing support for key events such as AHR Expo, Sales Rep Training, and company-wide initiatives.
• Develop event collateral, displays, signage, and promotional materials.
• Support on-site brand presence and execution as needed.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of progressive marketing experience; manufacturing and/or industrial experience strongly preferred.
• Experience developing and executing marketing strategy in a lean or standalone marketing environment.
• Proficiency with HubSpot CMS and marketing automation tools (or similar platforms).
• Strong creative capabilities with Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Excellent written and verbal communication skills.
• Solid understanding of SEO best practices; AEO experience is a plus.
• Proven ability to manage multiple initiatives, deadlines, and stakeholders independently.
• Working knowledge of Microsoft Office products required.
• Minimal travel to industry/rep trade shows in support of product sales and promotion.

Benefits

XeteX LLC offers a full benefits package that includes Free Healthcare at the Neighborhood Family Clinic, Medical, Dental, Vision, Health Savings Account (HSA), Accident Insurance, Critical Illness Insurance, Voluntary Life Insurance, Company Paid Term Life/AD&D Insurance of $15k, Company Paid Short-Term Disability, Long-Term Disability, Mental Health Program (EAP), Paid Time Off (PTO), and 401K with Company Match.

Equal Opportunity Employer Statement

XeteX, Inc. is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.