Marketing Officer

We are seeking a dynamic and proactive Marketing Officer to join our team. As a Marketing Officer, you will play a pivotal role in driving Nutrifactor’s marketing initiatives, supporting product launches, oversee market insights, consumer behaviour and implement marketing efforts for sales growth.

Qualifications:

Education: Bachelor’s degree in Marketing, Business, Nutrition, Pharmacy, Dietetics, or a related field.

Experience: 2–3 years of marketing or similar experience in an FMCG set-up

Key Responsibilities:

• Assist in the planning and execution of product launches, including the development of launch strategies and coordination of promotional campaigns
• Conduct thorough product and market research to identify emerging trends, consumer preferences, and competitive landscapes, particularly in the healthcare sector
• Collaborate with the marketing team to conceptualize and create engaging social media campaigns targeting healthcare and wellness audiences
• Create and manage content across various marketing channels, including digital, print, and social media
• Help to plan and implement ATL and BTL activities
• Formulate and oversee digital marketing campaigns to optimize Nutrifactor’s online presence, with a focus on healthcare products

Requirements:

• Exceptional creative mindset and IQ
• Strong analytical skills with the ability to evaluate marketing and sales data to support growth-oriented decision-making.
• Proficiency in market research, sales analysis, and consumer insights to identify trends and business opportunities.
• Excellent written and verbal communication skills to present insights, reports, and marketing recommendations effectively.

Job Type: Full-time

Work Location: In person