Marketing Operations Manager

Tampa, FL

Marketing

Full Time

353678

At Advantive, we don’t just make software—we build careers and power the manufacturing and distribution backbone of the global economy. We are growing fast, investing in AI, and building a culture where motivated, curious people rise quickly.

Our Marketing Operations Manager plays a critical role at the intersection of marketing, sales, and revenue operations. You will be responsible for ensuring data accuracy, reporting integrity, and operational efficiency across our systems—ultimately enabling smarter, faster growth decisions. You’ll analyze performance across the funnel, connect marketing activity to revenue outcomes, and help optimize the buyer journey from first touch to closed-won.

This role is perfect for someone with strong analytical aptitude, technical curiosity, and a passion for operational excellence who’s eager to grow in a fast-moving, data-driven environment.

Responsibilities:

Own marketing analytics and dashboards end-to-end, translating data into clear, actionable insights that inform marketing and leadership decisions, optimize spend, and demonstrate ROI.
Strengthen and govern marketing attribution models to clearly show how marketing influences pipeline, revenue, and closed-won outcomes across lines of business.
Monitor end-to-end funnel health, including conversion rates, velocity, and drop-off points across marketing, business development, and sales stages—recommending operational adjustments to improve efficiency and predictability.
Partner closely with Business Development and Revenue Operations to define, document, and enforce rules of engagement, including lead definitions, routing, ownership, SLAs, and reporting standards.
Ensure clean, aligned data and seamless system integration across Salesforce, Pardot, and connected platforms, in partnership with Revenue Operations and Business Systems, to support reliable reporting and decision-making.
Enable performance measurement across marketing and BD initiatives, ensuring all activity is properly tracked, attributed, and connected to pipeline impact.
Manage cross-functional operational initiatives and timelines within Asana or similar tools to ensure alignment across Marketing, Business Development, RevOps, and Systems teams.
Evaluate and recommend technologies and process improvements that enhance analytics, automation, and operational scalability.
Work with marketing and leadership to interpret trends, surface risks and opportunities, and develop data-backed recommendations that improve funnel throughput and conversion outcomes.
Develop business requirements for systems enhancements in partnership with the Business Systems team to support evolving GTM and operating models.

Competencies

Business & Performance Insight: Understands how data, GTM motions, and operational decisions impact pipeline, revenue, and business performance.
Systems & Process Orientation: Thrives on connecting tools, designing scalable processes, and ensuring data integrity across the revenue engine.
AI Fluency & Application: Leverages AI tools and emerging technologies to enhance research, messaging development, competitive analysis, content creation, and performance optimization—improving speed, insight quality, and measurable business impact.
Cross-Functional Influence: Able to partner effectively with Business Leaders, Business Development, Marketing, and RevOps leaders—driving alignment without direct authority.
Operational Ownership: Takes accountability for the accuracy, consistency, and usefulness of marketing and business development operational data, processes, and reporting.
Judgment & Problem Solving: Identifies root causes behind performance issues and distinguishes between one-off exceptions and systemic gaps.
Curiosity & Continuous Improvement: Continuously explores better ways to measure impact, improve efficiency, and adapt operations as the business evolves.

Qualifications

Bachelor’s Degree, preferably in business, marketing, economics, data analytics, or a related field
2–3 years of experience in marketing operations, revenue operations, or data analytics (internships and early career experience welcome)
Working knowledge of Salesforce CRM; familiarity with Pardot or other marketing automation platforms
Experience or interest in tools such as Asana, 6sense, Zoominfo, Outreach.io, Conversica or AI-driven analytics tools like Glyphic
Proficiency in Excel or Google Sheets; exposure to BI or visualization tools (Power BI, Tableau, or Google Data Studio) a plus
Strong project management and organizational skills
Excellent communication skills with the ability to explain technical insights in business terms

Location: Tampa, FL

In-office requirement: 2 days a week

While we offer workplace flexibility, this role currently requires onsite presence two days per week at our Tampa office to support team alignment and cross-functional collaboration. Please note that in-office requirements are subject to change.

Why Advantive?

Culture of Growth: We don’t hire to fill seats—we hire to develop talent. You’ll be supported like an athlete, coached like a leader, and challenged like a builder.
Career Acceleration: Many of our best leaders started in frontline roles like this one. We believe in moving fast and promoting from within.
Real Impact: You’re not a cog in the machine here. Your work helps real businesses that keep supply chains, manufacturing lines, and entire industries running.

Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process.

Interview Process:

We believe in identifying a strong fit between our company and our employees and supporting a culture of creative problem solving and innovation. To that extent, if selected for next steps, you will be invited to complete a series of assessments that focus on aptitude and personality prior to a recruiter interview. Everyone at the company from early career all the way to CEO has taken these assessments. The assessment email will be coming from a no-reply email address via our ATS (Hirebridge), so please be on the lookout!

Advantive is an equal opportunity employer. We are committed to equal employment regardless of race, color, ethnicity, ancestry, religion, sex (including pregnancy, sexual orientation, or gender identity or expression), national origin, age, disability, veteran status, or other class protected by applicable law. All qualified applicants will receive consideration for employment without regard to these characteristics. We are committed to providing reasonable accommodations to individuals with disabilities and to ensuring a fair and inclusive hiring process.

Warning! Advantive does not make job offers without conducting face-to-face (including virtual) interviews and will never ask you for money and/or personal information such as Social Security or bank information during the interview process.

Job scams have been reported against many companies. For more information, please visit: FTC Job Scams.

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