Marketing Operations Manager - Remote Position

Marketing Operations Manager - Remote Position

Requisition #: req15790

Salary Range: $66,826.00 – 83,533.00

Location: Remote within Grand Rapids, MI

Hours: Full-time (40 Hours/Week)

At Bethany Christian Services, we believe families provide the strongest foundation for care and connection. That's why we focus on strengthening and empowering families, always advocating for family-centered solutions to keep children safe. Our work began in 1944 with the care of a single child. Today, inspired by our faith, our aim is to demonstrate the love and compassion of Jesus in our services for children, youth, and families. Working at Bethany means joining a team of nearly 2,000 dedicated professionals with diverse skills, serving communities across the country. Together, we’re united in our mission and these shared values: we’re motivated by our faith, we support one another, we champion justice, we pursue excellence, and we’re in it for the long haul.

The Marketing Manager II supports Bethany’s multichannel marketing efforts by driving strategy, systems, and processes that enable efficient, scalable campaigns. This role bridges data and creativity, overseeing digital performance, automation platforms, and campaign workflows to fuel donor, staff, and family recruitment. Acting as the connector between national strategy and local execution.

This role ensures all campaigns align with organizational goals and deliver measurable impact. This position is expected to function effectively with moderate supervision while following the guidelines given on procedures, along with agency, federal, and state regulatory requirements.

ESSENTIAL JOB RESPONSIBILITIES:

• Serve as the operational connector between national marketing strategy and local execution, ensuring all campaigns across digital ads, social, email, and web align with Bethany’s goals and deliver measurable impact;
• Bring national marketing priorities to life by converting them into actionable, measurable local marketing plans in partnership with RVPs and local leaders;
• Act as the liaison for local marketing campaigns and budgets, coordinating with RVPs, program directors, and stakeholders to ensure alignment with strategic goals and fiscal stewardship;
• Oversee marketing automation (HubSpot), including segmentation, workflows, email sends, lead management, and campaign reporting to optimize channel performance and ROI;
• Build and maintain automation that integrates campaigns with CRM systems for improved targeting and nurturing;
• Develop dashboards and reporting tools to track campaign performance, engagement, and ROI across channels, ensuring data integrity through audience segmentation and collaboration with IT and analytics teams;
• Ensure every marketing investment is tracked, measured, and optimized, driving smarter decisions, stronger alignment, and greater return across all channels and initiatives;
• Oversee the intake, tracking, and delivery of all marketing projects through collaboration with Marketing team members, optimizing workflows for smooth execution;
• Manage marketing budgets, forecasts, and spend actualization, ensuring accurate reporting and transparency across teams;
• Plan, execute, and optimize localized integrated campaigns across multiple outlets in coordination with the Advertising Channel Manager;
• Implement SEO and SEM strategies to improve discoverability, engagement, and conversion rates;
• Essential job responsibilities may vary based on the specific needs of each program/department;
• May be required or asked to participate in a Bethany sponsored event;
• Complete other duties as assigned.

QUALIFICATIONS:

• Bachelor’s level degree in Marketing, Communications or related field of study from an accredited college;
• At least four (4) years of experience in marketing operations, performance marketing, or digital campaign management;
• Hubspot certified;
• Deep understanding of digital marketing ecosystems and data flow between platforms (HubSpot, Google Analytics 4, CRM, ad platforms);
• Proven experience managing automation and lead-nurture campaigns through HubSpot (Marketo, Klaviyo, Salesforce, or Mailchimp experience a plus);
• Proficiency in GA4, Meta Ads Manager, LinkedIn Campaign Manager, and SEO/SEM tools;
• Demonstrated ability to analyze data, build dashboards, and communicate insights clearly to stakeholders;
• Proven experience managing budgets, marketing calendars, and resource allocation;
• Experience leading integrated campaigns across multiple channels;
• Strong project management and communication skills;
• Thrives in a collaborative environment, balancing strategic thinking with hands-on execution.
• Computer skills sufficient to perform essential functions including knowledge of Microsoft Office Suite;
• Must be 21 years old with a valid driver's license with at least 3 years driving experience in the U.S. to operate a vehicle on behalf of Bethany;
• Must pass a Motor Vehicle Records (MVR) check and maintain a reliable vehicle with proof of adequate coverage;
• Pass a criminal history screen, including state and local child protection agency registries;
• Subscription to and integration of the agency Statement of Faith, Mission Statement, and Commitment to Unity.

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