Marketing / PR & Community Affairs Coordinator

Description:

Who We Are

At Charlotte Mechanical, we keep Charlotte comfortable—literally. From HVAC to plumbing, our team is all about top-notch service, integrity, and community. We’ve built our reputation on trust and expertise, but we’re also a fun, people-first company that values the neighborhoods we serve. Now, we’re looking for a creative, outgoing, and community-driven professional to join us and help share our story in authentic and impactful ways.

The Role

As our Marketing / PR & Community Affairs Coordinator, you’ll be the face and voice of Charlotte Mechanical both online and in the community. You’ll manage our social media, tell stories that connect, coordinate events, and find fresh ways to showcase our brand. Think of yourself as the bridge between our technicians, our customers, and the Charlotte community.

This is a role for someone who loves creating content, building relationships, and isn’t afraid to roll up their sleeves and jump into events, photoshoots, or community projects.

What You’ll Do

Marketing & Social Media

• Create fun, engaging, and educational content for Facebook, Instagram, TikTok, and LinkedIn.
• Run digital campaigns to highlight seasonal services, promos, and our awesome team.
• Track analytics to see what’s working and tweak strategies.
• Keep our brand consistent across all channels—online and offline.

PR & Community Affairs

• Build relationships with local organizations, HOAs, nonprofits, and media outlets.
• Write and share press releases, coordinate sponsorships, and help organize charity drives.
• Represent Charlotte Mechanical at community events, home shows, and networking opportunities.
• Spot cool opportunities to give back to the community in meaningful ways.

Customer Engagement

• Manage customer interactions on social—respond to reviews and comments with personality and professionalism.
• Showcase customer stories, testimonials, and before/after projects.
• Create “day in the life” content to highlight our hardworking team.

Events & Training

• Plan and run company events (community appreciation days, giveaways, team outings).
• Organize seasonal campaigns like “Spring HVAC Tune-Up” or “Winter Pipe Prep.”
• Coordinate internal training and help keep customer service messaging consistent.

Requirements:

What We’re Looking For

• 3+ years of experience in marketing, PR, or communications (bonus if you’ve worked in the trades or service industry).
• A natural storyteller with great writing and communication skills.
• Strong social media skills and familiarity with tools like Canva, Hootsuite, or Later.
• Experience with community engagement, events, or public speaking.
• Creative, proactive, and organized—you don’t wait for ideas to come to you, you bring them.
• Someone who’s comfortable working with both office staff and field techs to capture authentic, real-life content.

Perks & Culture

• Competitive salary + benefits.
• A flexible, supportive work environment.
• Opportunities to attend community events and rep the brand.
• A chance to shape how our customers and community see us.
• A team culture that’s professional but also fun, service-oriented, and down-to-earth.

If you’re looking for a role where you can flex your creativity, connect with the community, and make a real impact, we’d love to meet you.