Marketing & PR Head

Marketing & PR Head — Key Job Responsibilities

1. Strategic Leadership

• Develop and execute the overall marketing, branding, and PR strategy aligned with business objectives.
• Lead annual and quarterly marketing planning, budgeting, and forecasting.
• Identify market opportunities, target segments, and positioning strategies.

2. Brand Management

• Strengthen and maintain a consistent brand identity, tone, and visual standards across all platforms.
• Oversee brand campaigns, product launches, and events to enhance brand equity.
• Conduct regular brand health assessments and competitor benchmarking.

3. Public Relations & Media Management

• Build and maintain strong relationships with media, journalists, industry influencers, and key stakeholders.
• Oversee all press releases, media interviews, public statements, and crisis communications.
• Manage earned media coverage, press conferences, and public-facing announcements.

4. Content, Communication & Messaging

• Direct the creation of all marketing content, including digital assets, campaigns, collaterals, and corporate communications.
• Ensure messaging is aligned with organizational goals and resonates with target audiences.
• Oversee storytelling for brand narratives and leadership communications.

5. Digital Marketing Leadership

• Drive digital strategy across SEO, SEM, social media, email marketing, and website performance.
• Track and improve digital KPIs including reach, conversion, and engagement.
• Oversee digital advertising budgets and optimization.

6. Campaign Planning & Execution

• Lead integrated marketing campaigns across digital, offline, and PR channels.
• Collaborate with sales, product, and creative teams to ensure cohesive execution.
• Monitor campaign performance and adjust strategies for maximum ROI.

7. Stakeholder & Cross-Functional Collaboration

• Work closely with sales, product, HR, and leadership teams to support organizational goals.
• Provide marketing support for internal initiatives such as employer branding and internal communications.

8. Crisis & Reputation Management

• Develop and implement crisis communication protocols.
• Act as a key spokesperson or prepare leadership for public communications.
• Monitor online reputation and manage sensitive PR issues.

9. Analytics & Reporting

• Track and analyze performance metrics for campaigns, brand health, PR coverage, and digital channels.
• Present insights to management with recommendations for improvement.
• Ensure marketing decisions are data-driven and outcome-focused.

10. Team Leadership & Vendor Management

• Lead and mentor marketing, design, PR, and digital teams.
• Manage external agencies, PR firms, creative vendors, and freelance partners.
• Foster a culture of creativity, innovation, and accountability.

Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month