Marketing & PR Intern

About Soul Pantry

Soul Pantry is a fast-growing, better-for-you snack brand on a mission to help people Snack Soulfully. We create high-protein, feel-good snacks for a bold, energetic community that loves flavor, fitness, and lifestyle.

We’re looking for a proactive, creative, and execution-driven Marketing & PR Intern to join our team and grow with us.

This role is ideal for someone who loves social media, influencer marketing, brand events, and fast-paced startup culture. You will work closely with the marketing team to execute campaigns, manage creators, and help bring Soul Pantry experiences to life.

Key Responsibilities:

1️ Social Media Management

• Assist in planning and scheduling Instagram, TikTok, and other social media content
• Write captions aligned with Soul Pantry’s tone of voice
• Monitor DMs and comments and ensure timely engagement
• Track social media performance metrics (reach, engagement, saves, etc.)
• Research trends, viral formats, and Gen-Z content ideas
• Coordinate with designers for post requirements

2️ Influencer & Creator Coordination

• Identify and reach out to relevant UGC creators and influencers
• Maintain and update creator database
• Coordinate product seeding and campaign briefs
• Track deliverables and posting timelines
• Ensure content aligns with brand guidelines
• Help negotiate basic barter collaborations
• Maintain relationships with micro and mid-tier creators

3️ PR & Brand Partnerships

• Assist in drafting PR outreach emails
• Coordinate gifting to influencers, media, and partners
• Support in building media lists
• Help manage brand collaborations
• Track PR coverage and mentions

4️ Event & Activation Support

• Assist in planning and executing brand events (pop-ups, gym activations, lifestyle events, Soulsome Club events, etc.)
• Coordinate with vendors and partners
• Support event logistics (sampling kits, branding materials, standee placements, etc.)
• Capture behind-the-scenes content for social media
• Assist in post-event reporting

Requirement:

• Strong interest in marketing, PR, or brand building
• Pursuing a bachelors/masters degree in the marketing field
• Active on Instagram and TikTok (understands trends)
• Good communication and writing skills
• Organized and detail-oriented
• Comfortable coordinating with creators and vendors
• Basic understanding of Canva or design tools is a plus
• Passion for food, fitness, lifestyle, or wellness brands
• Available to assist in events (flexible hours when required)

Job Type: Internship
Contract length: 3 months