Marketing & PR Manager

About Carter & White

Carter & White is the first luxury brand born in Dubai, redefining timeless elegance through exceptional craftsmanship, refined design, and uncompromising quality. Established with the ambition to put Dubai on the global luxury map, Carter & White creates sophisticated essentials for the modern connoisseur — from fine apparel to lifestyle products — all crafted with care and purpose.

As the brand continues to expand globally, we are seeking a passionate and strategic Marketing & PR Manager to drive our next phase of growth and elevate our global presence while celebrating our Dubai heritage.

Role Overview:

The Marketing & PR Manager will lead Carter & White’s global brand storytelling, communications, and marketing strategy. This role combines creativity with commercial acumen — blending brand-building, content creation, PR, and digital performance to ensure the brand achieves both awareness and growth across key markets.

The ideal candidate will be a brand custodian — passionate about luxury, culture, and innovation — with proven experience positioning premium or luxury brands internationally.

Key Responsibilities:

Brand Strategy & Marketing;

• Develop and execute a 360° marketing strategy aligned with Carter & White’s global ambitions.

• Define and manage annual marketing and communication plans, budgets, and KPIs.

• Ensure brand consistency across all touchpoints — product, retail, digital, packaging, and customer experience.

• Collaborate with design and commercial teams to align marketing activations with product launches and seasonal storytelling.

Public Relations & Communications

• Build and maintain strong relationships with media, influencers, and key opinion leaders in fashion, lifestyle, and business.

• Develop a proactive global PR strategy to position Carter & White as a leading luxury brand from Dubai.

• Lead press outreach, media placements, and event partnerships to drive brand visibility.

• Oversee production of press materials, look books, brand stories, and corporate communications.

Digital Marketing & Content

• Oversee brand’s digital ecosystem — website, social media, newsletters, and paid media.

• Develop engaging content strategies that reflect the brand’s luxury DNA and global relevance.

• Manage collaborations with digital agencies, photographers, and content creators.

• Analyze performance and optimize campaigns for reach, engagement, and conversion.

Events & Partnerships

• Plan and execute high-impact brand events, trunk shows, and pop-ups in key markets.

• Build strategic brand partnerships aligned with Carter & White’s positioning and values.

• Represent the brand at industry events, fashion weeks, and luxury gatherings.

Profile Requirements;

• Minimum 7–10 years of experience in Marketing, PR, or Brand Communications within luxury, fashion, or lifestyle sectors.

• Strong network of media, influencer, and industry contacts regionally (GCC) and internationally.

• Deep understanding of luxury brand storytelling and consumer behavior.

• Experience in managing global campaigns and leading cross-functional teams.

• Excellent communication and writing skills in English (Arabic or French a plus).

• Creative, analytical, and culturally attuned — capable of building bridges between Dubai and the global luxury audience.

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.

What We Offer;

• The opportunity to shape the voice of Dubai’s first homegrown luxury brand on a global stage.

• A dynamic, creative, and entrepreneurial environment.

• Competitive compensation package aligned with experience.