Marketing Production Specialist

Overview

Calero is seeking a creative and detail-oriented Marketing Production Specialist to support the production of visual marketing assets across digital campaigns, social media, email, website properties, and partner channels. This role is graphics-heavy but requires writing creative skills with approximately 70% of the work focused on graphic design and visual asset production, and 30% focused on short-form marketing writing and content support.

The ideal candidate combines strong design skills with the ability to craft concise marketing copy. This role works closely with marketing, demand generation, and channel teams to create engaging visual assets that support campaigns, brand consistency, and partner initiatives.

Key Responsibilities

Graphic Design & Visual Asset Production (Primary Focus – ~70%)

• Design and produce marketing graphics for use across digital channels, including:
  • Social media posts and campaign graphics
  • Digital advertising creative
  • Email graphics and templates
  • Website banners and landing page visuals
  • Blog and resource center imagery
  • Partner and channel marketing assets
• Develop creative assets aligned with brand guidelines and campaign objectives
• Adapt and resize graphics for multiple platforms and formats
• Collaborate with marketing stakeholders to translate campaign messaging into compelling visual designs
• Manage revisions and versioning of creative assets to support campaign optimization
• Maintain organized libraries of marketing graphics and templates

Content & Copy Support (Secondary Focus – ~30%)

• Write and edit short-form marketing copy for:
  • Social media posts
  • Email campaigns
  • Digital ads
  • Website pop ups and landing pages
• Ensure messaging is consistent with brand voice and marketing goals

Qualifications

• 2–4 years of experience in a marketing design, digital marketing, or content production role
• Strong graphic design and visual storytelling skills
• Proficiency in design tools such as Adobe Creative Suite, Canva, or similar platforms
• Experience creating digital marketing assets for web, social media, and advertising campaigns
• Strong creative writing skills for short-form marketing copy
• Ability to manage multiple projects and meet deadlines
• Excellent attention to detail and brand consistency

Preferred Qualifications

• WordPress experience preferred
• Pardot (Salesforce Account Engagement) experience preferred
• Experience supporting B2B or technology-focused marketing teams

What Success Looks Like

• Consistent production of high-quality visual marketing assets
• Strong alignment between design, messaging, and campaign objectives
• Efficient turnaround of creative assets to support marketing initiatives
• Well-organized content and design libraries for marketing and partner use

Calero is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender identity, age, protected veteran status, or status as a qualified individual with a disability.

The salary range for this position is $45,000 to $65,000. It is important to Calero that potential candidates for this position understand that compensation depends on numerous factors including the geographic location where the role will be performed, skills required, experience, complexity, travel, and market rate. Calero aims to reward performance and attract top talent with competitive, fair pay and benefits. Please note that the top of the salary range represents exceptional, and/or senior-level positions, that meets all required qualifications. Actual offers take candidate’s knowledge, skills, abilities, and experience into account. Base Pay is just one component of the total compensation package for employees. Other rewards vary by position and location.