Marketing Project & CX Manager

Lead and manage strategic marketing projects including new market and segment initiatives.
Develop and execute marketing strategies and plans that support business objectives and customer needs.
Represent and lead marketing requirements in cross-functional and strategic projects, ensuring alignment with business goals.
Collaborate with Heads of Partner Engagement, Brand & Communications, and Social Media to deliver quarterly priorities.
Support cross-functional marketing initiatives

Develop the wellness marketing plan and overseeing its implementation across relevant channels and stakeholder groups.
Apply structured project management methodologies to ensure timely and high-quality delivery.
Contribute to digital marketing strategies and support initiatives involving mobile apps and UX enhancements.
Define KPIs and prepare reports to track performance and guide decision-making.

Skills and Capabilities:

• Customer Experience Expertise: Proven experience in designing and executing CX programs with measurable impact.
• Marketing Strategy & Planning: Ability to develop and implement strategic marketing plans that drive business growth.
• Project Management: Strong ability to lead and manage complex projects using structured methodologies and tools.
• Cross-Functional Leadership: Ability to represent marketing requirements and influence outcomes in strategic, cross-functional initiatives.
• Stakeholder Management: Ability to build and maintain strong relationships with senior stakeholders across diverse cultures and geographies.
• Data-Driven Mindset: Skilled in collecting, analyzing, and interpreting marketing and customer data to inform strategy.
• Digital & UX Knowledge: Familiarity with digital platforms, mobile apps, and UX principles to support marketing innovation.
• Influencing & Communication: Excellent interpersonal, presentation, and written communication skills.
• Commercial Awareness: Understanding of Cigna s product portfolio and market dynamics.
• Adaptability: Comfortable working in a fast-paced, evolving environment with shifting priorities.
• Performance Focused: Committed to delivering high-quality outcomes within deadlines.
• Reporting & KPI Definition: Ability to define performance metrics and prepare reports to support strategic decisions.