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Marketing Project & Event Specialist
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Marketing Project & Event Specialist Job Description
About OptimizeRx
OptimizeRx is a digital health technology company, enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. It offers various tech-enabled marketing solutions through its Artificial Intelligence-generated Dynamic Audience and Activation Platform, which enables customers to execute traditional marketing campaigns on its proprietary digital point-of-care network, as well as dynamic marketing campaigns that optimize audiences in real time to increase the value of treatment information for healthcare professionals and patients in response to clinical care events.
We’re looking for a highly organized, detail-driven Marketing Project & Event Specialist to keep our marketing campaigns and events on track and running smoothly. This person will serve as the hub between marketing, sales, operations, and external vendors ensuring campaign and event deliverables are on time, risks are flagged early, and communication is clear across stakeholders.
The ideal candidate will bring strong knowledge of B2B marketing workflows, deliverables, and best practices, along with significant hands-on experience managing corporate participation at industry tradeshows, client roundtables, internal company meetings, and virtual events. They will excel at building strong relationships across a remote team of colleagues and stakeholders, and will thrive in fast-paced environments with varied day-to-day responsibilities. The right person for this role will have experience working with smaller teams and wearing multiple hats, and will be willing to provide general marketing execution and administrative support as needed.
Core Responsibilities:
Project Management: The role work with campaign owners/strategists on a daily basis to manage a high volume of marketing deliverables, including promotional and media campaigns, social media initiatives, content creation, website updates, and more. Core responsibilities include:
- Creating and maintaining detailed project schedules and timelines for marketing campaigns and deliverables
- Serving the central point of contact between internal teams and external vendors.
- Flagging timeline delays and risks, and proactively working with stakeholders to adjust plans as necessary.
- Providing clear, proactive updates to stakeholders; running status meetings; and distributing project recaps.
- Identify gaps in workflows and recommend enhancements to improve efficiency and collaboration.
Event Management: The role will manage all elements of industry and internal event planning and execution for 10-12 events annually, with varying degrees of scope and budget. Core responsibilities include:
- Coordinating end-to-end event logistics including vendor contracting, venue coordination, shipping, and onsite support.
- Leading pre-event promotions across digital channels to maximize awareness, engagement, and client meetings.
- Running internal team briefings and developing attendee materials to ensure a seamless presence.
- Providing onsite logistical support where needed to ensure flawless event execution (2-4 events per year).
- Tracking leads, collecting feedback, and reporting on event performance to marketing and sales leadership
Additional Duties: The role will provide some general marketing administration and execution supporting, including:
- Supporting the tracking of project and event budgets, ensuring accuracy and alignment with forecasts.
- Vendor renewal tracking and management
- Inventory management and fulfillment
- Other duties as assigned
Requirements:
- 3–5 years of project management and/or marketing experience (agency or in-house).
- Proven experience planning and executing both virtual and in-person events, from small roundtables to large industry conferences. Able to easily step into a busy event calendar and execute seamlessly with minimal oversight.
- Proficiency in managing multiple, complex projects with competing priorities.
- Solid understanding of common marketing deliverables and workflows (email, digital campaigns, creative asset development, social, etc.).
- Exceptional organizational skills with the ability to manage granular details without losing sight of the big picture.
- Exceptional verbal and written communication skills; able to clearly set expectations and manage stakeholders at all levels.
- Proactive mindset to anticipate obstacles, find solutions, and keep projects moving forward.
- Prior experience with project management tool such as Asana, Jira, Monday, etc., experience with a marketing automation platform (HubSpot preferred).
- Team player who thrives in a cross-functional environment and enjoys bringing order to moving pieces.
- Experience with social media platforms, strategy, and content creation prefferred. Copywriting, graphic design, and/or video editing skills are a significant plus.
- Experience working in healthcare, pharma, or highly regulated industries preferred.
What We Offer:
- Group Medical, Dental & Vision
- Retirement savings plan with match
- Basic Life and AD&D*
- Short & Long-term Disability*
- Telehealth Services*
- Paid Parental Leave
- Voluntary Life and AD&D
- Flexible Paid Time Off
- Company provided Holidays
- Monthly Technology Reimbursement
- Equity in the Company (eligibility restrictions may apply)
- Remote First Environment
- Affinity Groups
- Employee Recognition Program
- Premium paid by Company
Equal Employment Opportunity
OptimizeRx is an equal opportunity employer. The Company maintains policies and practices that are designed to prevent discrimination or harassment against any qualified applicant or employee to the extent prohibited by federal, state, and local laws and regulations. By way of example, discrimination on the basis of race, ethnicity, color, religion, ancestry, national origin, citizenship, sex (including pregnancy, childbirth, or related medical conditions), age, marital status, sexual orientation physical or mental disability, medical condition, genetic information (including test results), status as a Vietnam-era or special disabled veteran, uniform service member status, political affiliation, union membership, gender identity or gender expression, or any other characteristic protected by applicable law is prohibited.
Note:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
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