Marketing Research Analyst

<Job Overview>
We are seeking a results-driven Marketing Research Analyst to drive the growth and commercialization of mathematical optimization software solutions.In this role, you will analyze market conditions, customer segments, and campaign performance across target industries to directly shape marketing strategy and business development. The successful candidate will be a creative analyst who can translate complex optimization capabilities into clear value propositions that drive adoption and revenue growth, while building long-term relationships with domain experts and decision-makers.

<Responsibilities>

• Perform research and analysis of current sales channels using marketing, business analytics, and data analysis tools
• Develop and support test use cases involving mathematical optimization applications for the academic sector
• Develop and support optimization-related models and demonstration materials for commercial customers
• Develop and support optimization-related models and presentation materials for government departments and non-government organizations
• Gather, organize, analyze, and interpret market and business data to prepare presentations, reports, and client-facing materials for current and prospective customers of the company’s optimization software
• Prepare and deliver presentations to current and potential clients regarding product applications, business benefits, and market-relevant use cases
• Organize and conduct outbound sales and business development strategies
• Prepare, coordinate, and participate in customer outreach and marketing programs, including campaigns, events, and promotional initiatives

<Special Skills>

• Data and marketing analytics
• Experience developing mathematical optimization models for product demonstrations, market applications, and client presentations

<Requirements>

• Bachelor’s degree in Marketing, Business, Economics, Business Analytics, or related field.
• 3 years of experience in market research, marketing analytics, business analysis, or a related occupation with measurable achievements.
• Experience working with mathematical optimization and related software applications, including AMPL or similar tools, in support of market analysis or product demonstrations.
• Strong written and verbal communication skills, including experience presenting analytical findings to technical and non-technical stakeholders.

Pay: $66,290.00 per year

Benefits:

• Health insurance

Work Location: Hybrid remote in Evanston, IL 60201