Marketing & Sales Consultant (Real Estate)

Role Objective

Lead and manage the marketing and sales ecosystem during critical growth phases, establishing a

practical and effective system that ensures the achievement of sales targets, improves lead quality,

and accelerates decision-making during the early stages of real estate projects.

Scope of Work & Responsibilities

• Lead and manage the marketing team (content, paid advertising, and digital campaigns)
• Direct supervision of paid advertising across platforms (Meta, Google, Snapchat, and others),
  
  

including performance analysis and optimization to improve Return on Ad Spend (ROAS).

• Manage and guide the sales team, establishing daily and weekly follow-up mechanisms
• Build, activate, and monitor the CRM system, ensuring data accuracy and smooth lead flow
• Define sales targets and Key Performance Indicators (KPIs) and track achievement consistently
• Analyze the customer journey, identify gaps in marketing and sales processes, and address them
  
  

promptly.

• Improve lead quality and reduce advertising waste
• Prepare clear, periodic reports for senior management, including recommendations and required
  
  

decisions.

• Work intensively during the initial phases to establish strong foundations for the marketing and
  
  

sales systems.

Requirements

Required Qualifications:

• Minimum of 10 years of experience in real estate marketing and sales
• Proven experience in managing marketing and sales teams
• Strong knowledge and hands-on experience with CRM systems
• Direct experience in paid advertising and data analysis
• Hands-on, operational mindset with the ability to intervene quickly and improve performance
• Deep understanding of the residential and investment real estate market