Marketing & Sales Coordinator

About Us

LYS Group Corporation consist of LYS African Hair Braiding and LYS School. LYS School is as hair braiding school in Chicago offering hair braiding and hair braiding teacher licensing courses, training, continuing education, and a student salon open to the public. LYS African Hair Braiding is a professional hair braiding salon.

Role Overview

We are seeking a creative, organized, and people-first Marketing & Sales Coordinator to help grow student enrollment, workshop attendance, and salon services. This role combines hands-on marketing execution, paid advertising, website management, vendor coordination, student support, and community engagement. You’ll also serve as a key point of contact for students and clients, helping them move smoothly from first inquiry to enrollment or booking.

This is an entry-level position with clear opportunities for growth into Marketing & Enrollment Specialist or Manger as you demonstrate results.

What You’ll Do

Marketing & Campaigns

• Plan and implement marketing strategies to grow student enrollment, workshop/event attendance, continuing education, and salon clients.
• Conduct campaigns through various media channels (social, web, print, email) to promote programs and services.
• Draft, edit, and schedule marketing communications for media placement in a variety of channels.
• Develop and execute promotions for the salon (new and returning clients).
• Manage content calendars across social, email, and website.
• Write and coordinate email campaigns, social posts, blogs, and other assets.
• Evaluate and analyze content marketing metrics to identify trending topics, audiences, and strategy improvements.
• Assist in quality control of marketing data and materials; generate and distribute reports.
• Monitor and analyze social media channels and campaigns; provide actionable solutions for enrollment growth.

Paid Advertising

• Plan, build, and optimize Google Ads and Facebook/Instagram Ads campaigns.
• Conduct keyword research, manage negative keyword lists, and refine targeting.
• Create and update ad creatives (copy, images, video snippets)
• Build and optimize landing pages in Wix for conversions.

Website & Branding

• Update and maintain the website— program pages, start dates, tuition, testimonials, and salon offerings.
• Coordinate communication related to branding strategies, website content, marketing plans, public relations, and timelines.
• Apply targeted SEO and SEM best practices to improve visibility.
• Ensure all website and marketing content reflects brand standards.

Vendor & Partner Management

• Research potential vendors for advertising, printing, events, branding, and graphic design;
• Reach out to vendors to request quotes, proposals, or service details.
• Evaluate vendor fit based on cost, quality, and alignment with school/salon needs.
• Maintain records of vendor contacts, proposals, and recommendations.
• Support leadership in vendor selection and ongoing coordination.

Events & Community Engagement

• Help coordinate and promote events and webinars for LYS.
• Manage event marketing calendars, communications, and follow-ups.
• Capture leads during events (via Microsoft Forms or QR codes) and track through CRM.
• Support community partnerships with local schools, salons, and organizations.

Sales, Enrollment & Student Support

• Monitor and facilitate the workflow of prospective students from first contact through enrollment; provide regular reports.
• Create and maintain a SharePoint for students site.
• Conduct outreach to prospects via email, phone, and social to qualify leads and schedule discovery calls/tours.
• Respond to new inquiries; schedule tours via Microsoft Bookings.
• Welcome prospective students during tours; explain programs, tuition, and next steps.
• Run a follow-up sequence until enroll or opt-out.
• Serve as a critical point of contact for students, answering questions and supporting retention via phone, chat, email, or text.
• Maintain CRM/lead tracker records in Excel or CRM software.

Research, Benchmarking & Innovation

• Conduct competitive benchmarking of other schools, salons, and programs to identify opportunities.
• Review and analyze campaign, program, service, and event effectiveness to guide marketing direction, segmentation, and targeting.
• Continuously identify and suggest improvements in marketing, communication, and student support.
• Flag new program or service opportunities based on student/client feedback.
• Perform other duties as assigned to support overall goals.

You Are

• Organized and detail-oriented; skilled at managing multiple calendars and projects.
• Strong communicator across phone, email, social, and in-person.
• Familiarity with managing paid advertising
• Comfortable editing and maintaining a Wix website
• Tech-savvy
• Experience in marketing, social media, email campaigns, and analytics.
• Comfortable reaching out to and coordinating with external vendors.
• Some exposure to CRM systems (HubSpot or similar).
• Familiarity with Google Ads, Meta Ads Google Analytics, SEO/SEM

Job Types: Part-time, Internship

Pay: $18.00 - $22.00 per hour

Expected hours: No more than 20 per week

Benefits:

• Employee discount

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person