Marketing & Sales Performance Manager

Custom Pool Pros LLC is a luxury design-build pool and outdoor living company serving New Jersey. We specialize in high-end gunite pools, spas, and full backyard transformations.

We are hiring a Marketing & Sales Performance Manager to take leadership of the company’s entire revenue engine.

This is not a social media role.
This is not a content coordinator position.

This is a strategic leadership role responsible for generating qualified leads, improving close rates, and ensuring every marketing dollar produces measurable return.

Role Overview

The Marketing & Sales Performance Manager will oversee all marketing channels and connect them directly to revenue performance. This individual will align marketing, sales, and operations to create a predictable and scalable growth system.

You will manage strategy, execution oversight, reporting, and optimization across:

• SEO and website performance
• Google Ads and paid media campaigns
• Social media and content strategy
• YouTube and video marketing
• CRM management and lead tracking
• Event and trade show marketing
• Sales funnel optimization
• Marketing vendor management

Your primary objective:
Increase qualified leads, lower Customer Acquisition Cost (CAC), and maximize Return on Ad Spend (ROAS).

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company revenue goals
• Oversee SEO efforts to improve organic visibility and local search dominance
• Manage paid advertising budgets and optimize campaigns for strong ROAS
• Track and report on key performance indicators including:
• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Lead-to-Appointment Conversion Rate
• Appointment-to-Sale Close Rate
• Improve overall sales pipeline efficiency and lead quality
• Work directly with ownership and sales team to align messaging and closing strategy
• Evaluate and manage third-party marketing vendors and agencies
• Plan and execute trade show and event marketing initiatives
• Identify new growth opportunities in target markets

Required Experience

• 7+ years of experience in digital marketing, growth marketing, or revenue performance roles
• Proven experience managing SEO strategy and improving organic rankings
• Strong experience running and optimizing Google Ads and paid advertising campaigns
• Experience managing marketing budgets and improving measurable ROI
• Deep understanding of CAC, ROAS, and sales funnel analytics
• Experience working alongside sales teams to improve lead quality and close rates
• Strong analytical and leadership skills
• Experience in construction, home services, or high-ticket industries preferred

What Success Looks Like

• Consistent flow of qualified high-value leads
• Clear performance dashboards tracking revenue metrics
• Reduced acquisition costs
• Improved close rates
• Marketing that directly supports and accelerates company growth

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)

Work Location: In person