Marketing & Social Media Coordinator (Fashion Industry)

Fashion Industry Experience a Must!

OVERVIEW: The Marketing & Social Media Coordinator is responsible for supporting the brand's digital marketing efforts through email, social media, and community engagement. This role will execute email campaigns in Klaviyo, maintain a social content calendar, assist in photoshoots, and manage day-to-day community engagement. The ideal candidate has both creative sensibility and technical skill - someone who can set up an email flow, style a flat-lay, and craft poetic-minimal captions that embody the brand's quiet luxury aesthetic.

ESSENTIAL DUTIES & RESPONSIBILITIES (Other duties may be assigned)

Email Marketing (Klaviyo)

·        Build, schedule, and deploy email campaigns and automated flows.

·        Manage segmentation and personalization strategies.

·        Analyze campaign performance (open rate, CTR, revenue attribution) and share insights with the team.

Social Media & Community Management

·        Maintain and execute a 3–4 posts/week editorial calendar in alignment with collection

·        launches, seasonal campaigns, and brand themes.

·        Produce and curate social content: flat-lays, product detail shots, styled looks,

·        behind-the-scenes reels, and founder-led stories.

·        Write concise, evocative captions that reflect the brand's voice.

·        Monitor comments, DMs, and mentions; respond with warmth and professionalism within

·        24 hours.

·        Build relationships with influencers, stylists, and brand advocates, coordinate gifting,

·        reposts, and UGC campaigns.

·        Support the development of the brand’s loyalty program through community touchpoints

·        and VIP engagement.

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Creative & Asset Coordination

·        Liaise with production, design, and e-commerce teams to ensure all styles are shot and styled appropriately for digital channels.

·        Assist in photoshoots: prepping looks, gathering inspiration, and maintaining the brand’s visual consistency.

·        Collect, tag, and distribute creative assets across marketing, social, and e-commerce teams.

Analytics & Reporting

·        Track email and social KPIs (engagement rate, follower growth, CTR, revenue contribution, UGC performance).

·        Prepare monthly reports summarizing performance and learnings.

·        Recommend optimizations based on insights (content types, posting cadence, segmentation strategies)

SKILLS/REQUIREMENTS

·        3–5 years of experience in marketing, social media, or community management for a fashion or luxury brand.

·        Proficient in Klaviyo (or similar ESP) with knowledge of campaign setup, segmentation, and reporting.

·        Strong grasp of Instagram, TikTok, and Pinterest features and best practices.

·        Creative eye for styling and content - comfortable assisting with shoots and producing on-the-fly visuals.

·        Basic photo/video editing and design skills for social and email assets.

·        Excellent writing skills: ability to craft short-form, evocative copy aligned with brand guidelines.

·        Strong organizational skills: able to juggle calendars, assets, and cross-functional communication.

Our policy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital or family status, veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protected classes.