(Marketing & Social Media Specialist) female

Job Overview

We are seeking a highly motivated and creative Social Media & Marketing Specialist to lead our digital presence and elevate our brand’s narrative. The ideal candidate will be responsible for developing and executing a comprehensive social media strategy that aligns with our business objectives, drives engagement, and strengthens our market position in the luxury beauty and hospitality sectors.

Key Responsibilities

1. Strategic Content Development

• Content Roadmap: Design and implement a monthly content calendar that reflects the brand’s premium identity and supports seasonal promotions.
• End-to-End Production: Lead the creative direction, shooting, and high-end editing of visual assets (Reels, TikToks, and Photography) focusing on "Luxury Lifestyle" and "Behind-the-Scenes" narratives.
• Copywriting Excellence: Craft sophisticated, persuasive, and bilingual (English/Arabic) captions that adhere to the brand’s tone of voice.

2. Brand Management & Engagement

• Community Liaison: Manage daily interactions across Instagram, TikTok, and Snapchat with a high level of professionalism and hospitality.
• Reputation Management: Monitor digital sentiment and ensure all outgoing communication upholds the brand’s prestige and integrity.
• Trend Integration: Proactively identify and adapt emerging digital trends and platform features to maintain a competitive edge (Agility).

3. Growth, Analytics & Partnerships

• Performance Optimization: Track and analyze key performance indicators (KPIs) to measure the success of campaigns and optimize ROI.
• Influencer Relations: Strategically identify and coordinate collaborations with influencers and brand partners to expand reach and credibility.
• Reporting: Deliver data-driven monthly reports with actionable insights to the management team.

Requirements & Qualifications

• Experience: 1–3 years of proven experience in social media management, specifically within the Luxury, Beauty, or Hospitality industries.
• Technical Proficiency: Expert-level skills in mobile editing suites (CapCut, Lightroom, InShot) and design tools (Canva/Adobe Express).
• Language: Native or near-native fluency in English and Arabic (written and verbal) is essential.
• Professionalism: Strong sense of Ownership, Accountability, and the ability to meet strict deadlines in a fast-paced environment.
• Portfolio: A strong portfolio demonstrating a refined aesthetic and a successful track record of growing digital communities.

What We Offer

• A professional and inspiring work environment within a leading luxury brand.
• Opportunities for career growth and professional development.
• Competitive salary and benefits package commensurate with experience.

Job Type: Full-time

Pay: AED4,000.00 - AED5,500.00 per month