Marketing Specialist

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview

We are looking for a proactive, creative, and strategic Marketing Specialist who thrives in fast-paced environments and is passionate about health and wellness. The ideal candidate will be a master of social media, campaign management, content creation, and project execution. They will have an eye for visuals, an ear for the right messaging, and the ability to transform ideas into campaigns that connect with people. The role also involves managing relationships with influencers to maximize reach and engagement.

Main Responsibilities

• Develop, implement, and manage marketing campaigns across multiple channels (social media, CRM, email, digital ads)
• Create engaging content in both English and Arabic, ensuring messaging aligns with Calo’s brand and values
• Collaborate with designers to approve visuals, maintaining a consistent and appealing visual identity
• Generate creative ideas for marketing initiatives, campaigns, and activations that can go viral or create strong brand engagement
• Lead projects from ideation to execution, ensuring timelines, budgets, and objectives are met
• Manage influencer relationships, including onboarding, collaboration, performance tracking, and engagement strategies
• Monitor campaign performance and optimize based on data-driven insights
• Work cross-functionally with sales, product, and operations teams to align marketing strategies with business goals
• Foster a culture of innovation, bringing out-of-the-box thinking to everyday marketing challenges
• Advocate and communicate the Calo mission of making healthy easy in all marketing efforts

Ideal Candidate

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Proven experience in B2C marketing, preferably in startups or tech
• Fluent in English and Arabic

Knowledge & Competency

• Hands-on experience with social media campaigns, influencer collaborations, and digital ads
• Strong content creation skills with an eye for brand consistency
• Comfortable managing campaigns end-to-end, from ideation to execution
• Ability to analyze performance data and optimize for better results
• Creative thinker who stays up to date with trends and audience behavior

Personality

• Strong communicator and team player with a collaborative attitude
• Proactive, adaptable, and solution-focused in fast-moving environments
• Positive, energetic, and passionate about health, wellness, and making healthy easy

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