Web Marketing Specialist

Job description:

Core Responsibilities:

• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Qualifications:

• Bachelor's degree in Marketing, Communications or related field
• Proven years of experience in SEO and SEM
• Strong understanding of SEO/SEM principles and practices
• Excellent written and communication skills
• Experience with Analytics and Reporting tools
• Ability to work independently and as part of the team
• Job Types: Full-time, Permanent

Experience:

• SEO/SEM: 2 years (Preferred)

Job Types: Full-time, Permanent