Marketing Specialist

The Marketing Specialist plays a key role in executing and optimizing marketing initiatives to drive brand awareness, customer engagement, and business growth. The role involves:

• Planning, Execution & Performance Tracking: Supporting the development and implementation of marketing campaigns, ensuring alignment with strategic objectives, and monitoring key performance indicators (KPIs) to measure effectiveness.
• Brand & Communication Support: Assisting in brand positioning, storytelling, and communication strategies across multiple channels, including digital, social media, events, sponsorships, and public relations.
• Events & Sponsorships: Planning, coordinating, and executing brand events, trade shows, and sponsorship activations to enhance brand visibility and strengthen partnerships.
• Consumer & Market Insights: Conducting market research and analyzing consumer behavior to support data-driven marketing decisions and identify growth opportunities.
• Content & Digital Marketing : Developing and managing content for digital platforms, email marketing, and advertising campaigns to enhance audience engagement and conversion.
• Cross-Functional Collaboration : Working closely with sales, product, and business development teams to ensure marketing efforts align with overall company objectives.
• Marketing Excellence & Innovation: Contributing to the rapid innovation pipeline, supporting product launches, and identifying new ways to enhance brand visibility and impact.
• Budget & Vendor Coordination: Managing relationships with agencies, vendors, and media partners to ensure seamless execution of marketing initiatives.

Description

• Assist in implementing and optimizing marketing campaigns across different channels.
• Track campaign performance using digital tools and analytics.
• Monitor ROI on promotional activities to ensure cost-effectiveness.
• Ensure marketing campaigns align with sales objectives.
• Assist in brand-building activities across various touchpoints.
• Ensure alignment with the company’s visual and messaging guidelines.
• Track brand health and perception through consumer insights.
• Conduct research on market trends, competitor strategies, and consumer preferences.
• Generate actionable insights to improve marketing effectiveness.
• Collaborate with cross-functional teams to align marketing strategies with insights.
• Coordinate logistics and execution of brand events and sponsorship activations.
• Track sponsorship impact and event ROI.
• Manage vendor and agency relationships for event execution.
• Develop content calendars for social media and digital platforms with the digital agency
• Optimize digital ad campaigns for maximum engagement.
• Track online brand reputation and audience sentiment.
• Assist in tracking marketing budget and controlling spend.
• Ensure alignment between budget allocation and business objectives.
• Monitor effectiveness of spending across different marketing initiatives.
• Compile reports on campaign performance, market trends, and marketing spend.
• Track distribution and share of voice metrics.
• Provide weekly/monthly updates to marketing leadership.
• Align marketing campaigns with sales objectives.
• Work with sales teams to identify and execute joint promotional activities.
• Support demand forecasting with marketing insights.
• Assist in refining customer profiles and segmentation strategies.
• Implement targeted marketing initiatives for key customer groups.
• Optimize engagement with different market segments.
• Assist in product launch planning and execution.
• Support go-to-market strategies for new product introductions.
• Coordinate with cross-functional teams to ensure smooth rollout.
• Stay updated with industry trends and best practices.
• Optimize marketing processes for better efficiency.

Contribute to training and knowledge-sharing within the marketing team.

Performance Indicators

• Campaign engagement rate (%) vs. target
• ROI on marketing campaigns (% or revenue generated per campaign)
• Lead generation and conversion rate (%) from marketing efforts
• Timely execution of marketing campaigns (% campaigns launched on time)
• Brand awareness score (survey-based or digital impressions)
• Customer engagement metrics (social media interactions, web traffic)
• Increase in brand recall and perception (pre/post campaign research)
• Number of market/consumer insights reports generated per quarter
• % of insights implemented into marketing strategies
• Improvement in customer segmentation accuracy (based on targeted campaign results)
• Number of events/sponsorships executed vs. planned
• Attendee engagement score (event feedback, lead capture, follow-ups)
• Sponsorship ROI (brand exposure, new business inquiries)
• Social media engagement rate (%)
• Follower growth rate (%)
• Website traffic and lead conversion rate (%)
• Marketing spend efficiency (actual vs. budget variance)
• Reduction in non-working marketing spend (%)
• ROI per dollar spent on marketing activities
• Timely submission of reports (weekly/monthly updates)
• Accuracy and actionability of marketing insights
• DME tracking and reporting efficiency (%)
• Marketing-driven sales growth (%)
• Demand planning forecast accuracy (%)
• Number of joint projects successfully completed with sales teams
• Increase in targeted campaign effectiveness (%)
• Market penetration in identified segments (%)
• Customer retention rate improvement (%)
• Timely launch of new products (on schedule %)
• NPD adoption rate (market share growth, units sold in launch phase)
• Revenue contribution from newly launched products (%)
• Training sessions attended or conducted (number/year)

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal:

• Finance
• Sales.
• Category and Channel Sales Development.
• Procurement.
• Manufacturing.
• Supply Chain.
• Quality.
• QAHSC, R&D – For Govt. & Regulatory.
• Legal Affairs.
• Internal Control Department.

External:

• Marketing Agencies
• Market Research Agencies.
• Public relations Agencies
• Media & Digital Agencies.
• Suppliers

Customers

QUALIFICATIONS, EXPERIENCE, & SKILLS:

• Minimum Qualifications: Post Graduate /Graduate (specialization in Marketing Management)
• Minimum Experience: 8 years functional experience.

Functional Knowledge:

• Strategic Mind-Set
• Proven leader with very high initiative
• Financial Knowledge and understanding (including P&L Ownership Understanding)
• Marketing and Commercial Savvy (Consumer Marketing, Trade Marketing and Sales)
• Expertise in brand marketing / management
• Expertise in brand positioning & online marketing.
• Media Management
• Market Research

Job-Specific Skills:

• Commitment to working with shared leadership and in cross-functional teams
• Execution oriented and self-driven
• Strong creative, strategic, analytical, organizational and personal skills
• Out-of-the Box Thinker.
• Strong presentations skills

Ability to manage multiple projects at a time.