Marketing Specialist

• We value individuals who are creative problem-solvers, exceptional communicators, and have a proven track record of driving marketing success. The ideal candidate will have:

• Develop and execute multi-channel marketing strategies to drive lead generation, customer acquisition, and brand awareness.
• Collaborate with sales, product, and operations teams to align marketing initiatives with company goals.
• Oversee the creation of engaging content, including website materials, case studies, whitepapers, blogs, and social media, to position CivicEye as an industry thought leader.
• Manage and maintain consistent brand identity, voice, and messaging across all platforms.
• Maintain and update the company website on WordPress, ensuring functionality, user experience, and alignment with marketing objectives.
• Utilize HubSpot to optimize CRM processes, email campaigns, lead nurturing, and marketing automation workflows.
• Identify and evaluate industry conferences and events to maximize brand visibility and networking opportunities.
• Coordinate logistics for event participation, including booth setup, promotional materials, and post-event lead nurturing.
• Analyze campaign performance, website metrics, HubSpot data, and event outcomes using tools like Google Analytics to derive actionable insights and optimize strategies.
• Build and maintain relationships with key stakeholders, including partners, media, and industry influencers, to enhance CivicEye’s market presence.

• Content Creation including blogs, social media posts, videos, email campaigns with persuasive messaging and brand story telling
• Expertise in defining and maintain brand strategies including voice, visual identify, and messaging to ensure consistency across marketing channels
• Familiariarity with tools like Canva or Adobe Suite to create marketing assets such as social media graphics, banners, ads, etc.
• Proficiency in tools like Google Analytics, Tableau, PowerBI etc to track campaign performance, user behavior and dervice actionable insights
• Experienced conducting experiments to optimize marketing strategies such A/B testing to increase conversion rates
• Knowledge of optimzing landing pages, forms, and websites to increase lead generation and sales conversions
• Strong understanding of on-page and off-page search engine optimization techniques includign keyword research, content optimization, and link-building to drive organic traffic with tools like SEMrush or SurferSEO
• Experience managing paid ad campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc including budget allocation and performance optimization
• Proficiency with tools like Hubspot, MailChimp, or AcitiveCampaign to automate email campaigns, lead nurturing and customer journeys
• Expertise in managing and growing social media accounts (LinkedIn, Instagram, Twitter)
• Familiarity with Wordpress to upkeep and make minor website edits
• Ability to plan, execute, and manage end-to-end marketing campaigns aligned with business goals, such as brand awareness, lead generation, or sales growth
• Skills to act as a marketing lead in cross-functional projects, ensuring alignment with sales, product, or tech teams and effective stakeholder communication
• Ability to combine creativity with data-driven decision-making to develop innovative marketing strategies that align with market trends and business objectives.

Required Education / Experience

• Bachelor’s degree in Marketing, Sales, Business, or related field OR
• At least two years of marketing experience with a strong portfolio

Preferred Education / Experience

• Experience with HubSpot or similar CRM/marketing automation tools.
• Background in fast-paced, growth-stage, or PE-backed companies.
• Familiarity with GovTech or public sector marketing.
• Certifications such as Certified SEO Expert or Google Ads/Analytics are a plus.

• College Station, TX
• Hybrid work schedule with minimum of one-day a week in office
• Full-time employees are expected to observe core business hours generally recognized as no less than 8 working hours per day

Key Working Relationships

• High Visibility to Sales Leadership Team
• Frequent interactions with sales and operations teams
• Strong customer relationships and the ability to promote a sought-after product/service

Organizational Chart

• Reports to VP of Sales & Marketing, no direct reports

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times
• Must be able to travel up to 35% of the time

• Ability to work seamlessly in both office and remote work environments
• May occasionally be exposed to loud sounds and distracting noise levels, such as from office equipment