Marketing Specialist

First for a reason:

At First Student, we are a family of 60,000+ employees who take pride in safely transporting more than 5 million students and passengers to and from their destinations each day! Our family of brands include Transco, Total Transportation, Maggies Paratransit, and GVC II. Our employees are at the forefront of safety and innovation; they create and implement the most advanced training and technology the transportation industry has to offer.

This individual contributor role is responsible for creating and executing digital content, marketing strategies and campaigns, creating a body of content to improve our company's/content's search ranking, drive traffic and engagement with the First Student/Charter websites and maximize ROI for paid search and digital advertising.

Major Responsibilities

• Craft tailored and dynamic content which is aligned with overall business objectives and reflects First Student's style and voice.
• Grow and nurture our customer/prospect base by working with marketing, digital agencies, communications and sales to identify content opportunities and to create and deliver relevant, impactful content across channels.
• Develop and manage SEO/organic search, paid search and digital advertising strategies for increased prospect awareness and lead generation.
• Oversee websites and work with First Student / Charter team and external agencies to propose, plan, execute and communicate content developments and quality / performance enhancements. Continually monitor websites in a proactive manner to ensure that information is accurate, content is current and pages are free of errors.
• Continually test content formats and distribution channels to determine the optimal approach to reaching and engaging various segments of First Student's target audiences.
• Routinely assess and report on digital marketing effectiveness across all channels with clear recommendations and thoughtful plans for continuous improvement.

Minimum Education or Certifications Required

• Requires a four-year degree, preferably in marketing.

Minimum Experience or Skills Required

• Minimum 3-5 years of experience in Marketing
• Requires a high level of collaboration, curiosity, creativity, attention to detail, project management skills and a drive for results.
• The ideal candidate should have a proven ability to write persuasively across multiple mediums - digital, social, mobile, print - and the ability and desire to work collaboratively in a cross- functional team environment. This candidate should have excellent written and verbal communication skills with an eye for visual organization and design.
• Excellent communication skills including verbal, written and visual presentation
• Creative mind to define content for a variety of communications across multiple media
• Strong interpersonal and teamwork skills are required
• Strong organizational skills with emphasis on being conscientious and detail-oriented
• Understands how to communicate difficult/sensitive information tactfully
• Ability to think of the customer first, understanding what the audience wants or needs to know and how and when they consumer information
• Intermediate knowledge and experience with web sites, SEO and marketing analytics
• Proficiency with MS Office applications. Experience with Adobe Creative Suite a plus.

In the state of Washington, all technician and driving positions, including but not limited to van drivers and any other position requiring employees to drive a company-owned vehicle, are considered safety-sensitive and are therefore subject to drug and alcohol testing, including cannabis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. First is also committed to providing a drug-free workplace. First will consider for employment qualified applicants with criminal histories consistent with the requirements of the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Ordinance, and any other fair chance law. Philadelphia's Fair Criminal Record Screening Standards Ordinance Poster is at this link or upon request https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf.