Marketing Specialist

Job Title- Marketing Specialist

Mode- On-site (5-Day working)

Location- Gurgaon

Key Responsibilities:

Social Media Management:

• Manage and optimize all social media platforms (LinkedIn, Instagram, YouTube, Facebook, etc.) for Lyxel&Flamingo.
• Develop and implement engaging content such as case studies, whitepapers, newsletters, and other relevant materials, along with strategies to boost audience engagement and strengthen brand presence.
• Stay updated with platform trends and best practices to maximize reach.

Content Creation & Strategy:

• Develop content calendars and oversee the production of high-quality B2B social content aligned with marketing and business objectives.

Brand Image & Growth:

• Implement strategies that enhance the agency’s brand image and ensure consistent messaging across channels.
• Drive initiatives aimed at expanding brand awareness and market presence.

Team Coordination:

• Collaborate with creative, copy, animation, and other teams to align marketing efforts with company goals.
• Support marketing campaigns and initiatives through cross-functional teamwork.

Analytics & Reporting:

• Analyze social media metrics and campaign performance.
• Provide insights and reports highlighting successes, challenges, and optimization areas.

Market Research & Trend Monitoring:

• Stay informed about marketing trends, industry best practices, and competitor activities to keep Lyxel&Flamingo competitive.

Event Management & Engagement:

• Assist in planning and executing virtual and in-person events to engage stakeholders, employees, and clients.
• Promote events via social media and other channels to maximize attendance and participation.

Stakeholder Management:

• Act as the communication bridge between the brand and internal/external stakeholders.
• Foster strong relationships to ensure alignment and satisfaction.

Key Skills & Qualifications

• 2-3 years of work experience in a B2B brand with proven expertise in social media management, content creation, and marketing strategies.
• Strong skills in coordination with different teams for all marketing initiatives.
• Excellent communication and interpersonal skills for stakeholder management.
• Proactive attitude, able to take ownership and drive results independently, is a must.
• Proficiency in social media analytics and management tools (e.g., Google Analytics, Hootsuite).
• Effective multitasking, prioritization, and time management in fast-paced environments.
• Bachelor’s degree in Marketing, Communications, or related fields; agency experience is a plus.

Technical Skills Required

• Platform Expertise: Deep understanding of social media handles, algorithms, features, and best practices to optimize reach and engagement.
• Content Creation: Ability to produce relevant, engaging content—including text, images, and videos—tailored for various platforms.
• Storytelling: Craft compelling narratives aligned with the brand voice that resonate with the target audience.
• Tools Proficiency: Skilled in scheduling, posting, and analyzing content across multiple social platforms