Marketing Specialist

Job Summary
We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will support various marketing initiatives and contribute to the overall success of our campaigns. This role is perfect for individuals looking to gain hands-on experience in digital marketing, print advertising, and product management while working in a collaborative environment.

Duties

• Assist in the development and execution of marketing campaigns across multiple channels, including digital and print.
• Manage and update content on the company’s WordPress website to ensure it is current and engaging.
• Conduct keyword research and implement SEO strategies to enhance online visibility.
• Collaborate with the product management team to support product launches and promotions.
• Write compelling copy for various marketing materials, including newsletters, social media posts, and advertisements.
• Utilize Adobe Creative Suite to create visually appealing graphics for marketing collateral.
• Monitor and analyze marketing metrics using analytics tools to evaluate campaign performance.
• Help manage the marketing budget by tracking expenses and ensuring adherence to financial guidelines.
• Support the implementation of marketing automation tools to streamline processes.

Requirements

• Proficiency in WordPress with a strong understanding of website management.
• Familiarity with SEO best practices and digital marketing strategies.
• Excellent copywriting skills with a keen eye for detail.
• Experience with print advertising concepts and execution is a plus.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphic design tasks.
• Basic understanding of budgeting principles related to marketing activities.
• Familiarity with analytics tools to track performance metrics (Google Analytics preferred).
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal.

Join our team as a Marketing Assistant and take the first step in your marketing career while contributing to innovative projects that make an impact!

Job Type: Full-time

Pay: $19.00 - $24.00 per hour

Benefits:

• Dental insurance
• Paid time off
• Vision insurance

Work Location: In person