Marketing Specialist

Marketing Specialist - GageList

GageList, an Espresso Moon product, is the fastest-growing calibration management software, empowering manufacturing and regulated industries with cloud-based, mobile-first solutions. We’re seeking a creative Marketing Specialist to drive leads and amplify our brand. Reporting to Operations Management, you’ll collaborate with sales and operations to reach quality managers and engineers.

Responsibilities: Create engaging content (blogs, emails); manage LinkedIn/Twitter and support lead gen via email campaigns within a CRM, optimize SEO for gagelist.com; design visuals and execute cold outreach to technical buyers. Track KPIs

Requirements: 1–3 years in B2B/tech marketing preferably in SaaS; skills in content, social media, and basic analytics; experience with graphical content and cold email/LinkedIn outreach. Curious, collaborative, and results-driven with strong writing skills. Nice-to-have: manufacturing exposure,

Skills

Content Creation: Crafts blogs, emails, and case studies to explain calibration compliance (e.g., ISO standards) to technical buyers, driving SEO and trust.

”Social Media & Ads: Manages LinkedIn/X posts and targeted ads to reach manufacturing pros, building thought leadership.

Lead Generation & Automation: Sets up email campaigns in CRM and nurtures leads through B2B sales cycles (typically 3–6 months).

SEO & Analytics: Optimizes gagelist.com for keywords like “calibration software”; tracks KPIs (click-through rates, conversions) using Google Analytics.

Graphical Content: Creates visuals (e.g., infographics, social media graphics) concepts for marketing.

Cold Outreach: Executes targeted cold email or LinkedIn InMail campaigns.

Job Type: Full-time

Pay: $55,000.00 - $68,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person